Jeni’s Splendid Ice Cream Recall Crisis

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affects the customers. I would say they have learned a lesson from the first crisis, and with what they have learn, now it is helping them grow.

Crisis Stage

A crisis may progress as time goes; it has been considered that there are four distinctive stages in a crisis, a prodromal crisis stage, an acute crisis stage, a chronic crisis stage, and a crisis resolution stage (Carroll & Buchholtz, 2015, p. 163). In my opinion, Jeni’s Splendid Ice Cream is not in the crisis resolution stage. A crisis resolution stage is the final stage of a crisis progress; it means the crisis has been under control. From all the researches I have done, I am confident to say that Jeni’s Splendid Ice Cream has the crisis under control.

Conclusion

In conclusion, Jeni’s Splendid Ice Cream showed us a successful crisis management with the Listeria issue. The management team conducted a very transparent communication with the consumers and media; they acted immediately after the crisis. They worked with authorities and experts proactively during the crisis to identify the areas of vulnerability. By placing consumer safety as its top priority, Jeni’s do not lose any supports from its customers and partners. The management team delegate tasks efficiently, and they use the experience they have learned from this crisis to apply to their future planning. Therefore, it helps them to catch the second Listeria incident before it goes to production. It also reflects the importance of preparation for crisis. Jeni’s did not withhold any information, and acknowledge the issues with the public proactively; it shows their strong interest of the public and care about public health. I think this crisis is a turning point for them to get even better.

References

Carroll, A. B., & Buchholtz, A. K. (2015). Business & Society Ethics, sustainability, and Stakeholder Management (9 ed.). Stamford, CT: Cengage Learning.

Centers for Disease Control and Prevention. (2015, July 21). Listeria (Listeriosis). Retrieved September 8, 2015, from CDC: http://www.cdc.gov/listeria/

Chan, A. (2015, April 23). Jeni’s Splendid Ice Creams Recalls All Products, Closes Shops Due To Listeria Fears. Retrieved September 08, 2015, from Yahoo Health: https://www.yahoo.com/health/jenis-splendid-ice-creams-recalls-all-products-117191723497.html

FDA. (2015, April 24). Jeni’s Splendid Ice Creams Recalls All Products Because of Possible Health Risks. Retrieved September 8, 2015, from U.S. Food and Drug Administration: http://www.fda.gov/Safety/Recalls/ucm444451.htm

Jenis. (2015, June 12). An update from our CEO John Lowe. Retrieved September 10, 2015, from Jenis BLOG: https://jenis.com/blog/an-update-from-our-ceo-john-lowe/

Jenis. (2015, May 21). FOR IMMEDIATE RELEASE. Retrieved September 8, 2015, from Jenis: https://jenis.com/recall/

Jenis. (2015, September 8). Jenis About. Retrieved September 8, 2015, from Jenis: https://jenis.com/about/

Jeni’s product recall. (2015). Retrieved September 11, 2015, from The Columbus Dispatch: http://www.dispatch.com/content/topic/news/2015/jenis-recall.html

Malone, J. (2015, May 22). FDA: Jeni’s failed to follow basic sanitation procedures. Retrieved September 10, 2015, from The Columbus Dispatch: http://www.dispatch.com/content/stories/business/2015/05/21/FDA-found-inadequate-cleaning-testing-at-jenis.html

Malone, J. (2015, April 29). Jeni’s cost of dumping inventory: $2.5 million. Retrieved September 9, 2015, from The Columbus Dispatch: http://www.dispatch.com/content/stories/business/2015/04/28/jeni-dumping-tons-of-ice-cream.html

Malone, J. (2015, May 7). Jeni’s finds listeria on pint-filling machine. Retrieved September 10, 2015, from The Columbus Dispatch: http://www.dispatch.com/content/stories/business/2015/05/06/jeni-identifies-source-of-listeria.html