Dell Case Study
Autor: Sharon • September 3, 2018 • 717 Words (3 Pages) • 712 Views
...
If I was the CEO of Dell my strategy would be to first continue with the innovation of the desktop, servers and mobile computers. I would really focus on developing and releasing a new tablet. The tablet would have to have a kick butt marketing campaign leading up to its release unlike the Streak. Perhaps for existing business accounts develop a discounted offer in order to get them involved in the new product.
Second, I would focus on how Dell can provide technology services. Dell can develop a team of their own by hiring a highly qualified manager to oversee this function of the company. This step is extremely crucial in order to guide the company in the direction I have pictured. Once this function is developed Dell will be able to provide specialized business solutions such as custom programming and hardware.
Once the technology services are functioning I would market directly to businesses. I would offer webinars and conferences in order to demonstrate how Dell can improve the everyday functions of their business with the use of our products and services. Dell would be able to provide the hardware and customized software just for your business and provide technical support and superior customer service. This function should allow us to provide needed services to our commercial customers which accounts for 77% of our revenue.
The customer service department will be hired based on having prior technical support and our added training concentrating very strongly on our products and services. Our larger accounts will be assigned a representative from the technical support staff which will have team members linked to them for additional support. That should stop the frustration of being passed around when having any issues and increase our customer service ratings as well.
Although HP provides both services, I think Dell’s core competencies and direct marketing will give them the competitive advantage. I believe that this would get the company back on track and increase their profit margins as well.
...