Delicacies Dinning House Case Study

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In the reality case, we found out that McDonald has used the social media to connect with their customers. McDonald’s is one of the most recognizable brands in the world. McDonald’s had been active on the social media because they discovered that the voice of the customer will not be silenced, particular in the time of sharing the information through social media. McDonald’s have made an action to solve the allegations made against them in “Our Food. Your Question,” a series of videos featured on their YouTube Channel. This video is to answer their fan question by conducting walk-throughs from the factory to the store and showed them how their food is made. For instance, they recruited “McDonald Skeptic” Wes Bellamy to appear in the video above after he re-tweet a photo he had seen of what the McRib supposedly seem like before it gets to the restaurant. After taking part, Bellamy took to his own particular Instagram feed to promote the video. McDonald using a real fan in the advertisements is a way to show genuineness. A video reacting to the customer’s question can feel more authentic than a corporate symbol reacting to comments on Twitter. In fact, fan-uploaded videos is more than official McDonald’s uploads, is why YouTube is an important part of the company’s campaign. McDonald’s understands that the platform is important to them such as YouTube, their own message may get lost amidst the democracy of internet (Amanda Kirkham, 2015).

4. Recommendations on how to use social media

Based on research, we will suggest three social media to our company which are, Facebook, YouTube, and Instagram. These three social media are very famous and popular in the world. No matter younger person, teenagers or adults also have use these three social media and also suitable for every age. So, we will choose these social media to target these customers.

Facebook is the online social networking service. Facebook have over 1 billion users using this social media. So that, we can use through Facebook can help in company business. First, we can create one business page and put in all about company information inside the page. When the page is setting up, it has a category, a mission statement, products, awards and founded date. After that, we can share the information to all local Facebook users and also overseas. The benefits of Facebook are this social media is totally free and can let more people easy to know about us. Besides that, if want create business page, only need few steps. Which are the following:

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First, we should register a new account.

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After that, choose local business or place and create a page.

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Next, need to set up company details and profile picture

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Lastly, we can put all information into the page and start to advertise about business.

Next, YouTube is free video-sharing website that allows members or non-members upload and share the video at the YouTube.com website. The video in the website can watch if you are not required to register. Based on research, YouTube also have over 1 billion users using this website. So, our company can make video clips to advertise our business. If want use YouTube to create own channel, which are the following step:

Step 1: If want create own channel in YouTube, we need to use Google account to register.

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Step 2: After register an account, choose my channel and can upload the video[pic 6]

After that, Instagram is an online mobile photo sharing, video sharing, and social networking service. It allows users to take pictures and short video to upload, edit and share photos to other users. We can upload our business information on Instagram to let more people know more about the business. There have few step of using Instagram, which are the following:

Step 1: Instagram need to use App store or Google account to register.

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Step 2: After register, we can start to upload our business information.

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5. Potential issue in using the Social Media

Although social media bring in various of pros but too must see the back side of coin. The primary cons of utilizing social media as marketing instruments is the time required to explore and deal with the intricacies of every medium. Social media network come in diverse structures and settings and each requires its own special way to deal with engagement and individualization.

Time Intensive

Through infer to the name, social media is intelligent, and effective, two-way trades take responsibility. The way of promoting changes in social network, with the attention set on building up long term relationships that can transform into more deals. Someone must be capable to screen every system, react to remarks, answer inquiries and post item data the client esteems significant. Organizations without an administration to deal with these social networks will think that it’s hard to contend.

Privacy

Some ardent social network individuals feel that showcasing and publicizing is meddling to their protection of privacy. As indicated by Web Pro News, eight out of 10 online networking clients feel irresolute to uneasy about sharing individual data and spot social network low in security certainty. The act of forming advertisements and battles off part data gathered from social network sites has blended a wave secrecy debate, and marketing efforts can be met with severity and hostile responses.

Negative Feedback

One part of social networking that is particularly harming to marketing effort is negative post reactions. Troubled clients or industry contenders can post trashing or hostile pictures, posts or recordings and there is very little an advertiser can do to keep these events. Still, negative or other non-useful feedback can't be overlooked. Social network must be overseen effectively enough to quickly react and kill hurtful posts, which takes additional time. (Miranda Brookins, 2015)

Hard

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