Chick-Fil-A Case Study

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Conclusions About the Data

After collecting data, identifying the different levels of measurement and creating a hypothesis, team B has noticed that the outdoor presence that dominates a city’s roadway helps increase the business profit. In a recent study performed in Atlanta they saw a 60 percent increase to people hearing about Chick-Fil-A in 30 days. This is a huge increase due to competitors such as McDonald’s, Wendy’s, and Taco Bell being a bigger franchise. Also Over 76 percent of people are thoroughly interested in the new cow ads being posted. The 3D cow billboards keep people laughing and very interested in the advertisement of the company’s ability. All in all Chick-Fil-A keeps costumers interested and coming back for more. Due to creative marketing techniques along with affective curb appeal Chick-Fil-A increased customer awareness and company satisfaction.

The case study resulted in a success for Chick-Fil-A. The information collected resulted in a 60% increase of brand awareness. This put them in an improved position to compete with other restaurants in the quick service restaurant category. The success proves that data collection can affect the future and performance of a restaurant.

References:

Lind, D. A., Marchal, W. G., & Wathen, S. A. (2011). Basic Statistics for Business & Economics (7th ed.). Retrieved from https://newclassroom3.phoenix.edu/Classroom/#/contextid/

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817d-584f706c6697/expanded/True.

McClave, J. T., Benson, P. G., & Sincich, T. (2011). Statistics for Business and Economics (11th ed.). Retrieved from https://newclassroom3.phoenix.edu/Classroom/#/contextid/OSIRIS:

43836679/context/co/view/activityDetails/activity/8ae80a53-00f5-435d-9238

-c927f74f4924/expanded/True.

Chick-fil-A – Restaurant Locations. (2014). Retrieved from http://www.chick-fil- a.com/Locations/Locator

United State Census Bureau. (2014). Retrieved from http://www.census.gov

/popest/about/terms.html

Lamar Advertising . (2014). Case Study: Chick-Fil-A. Retrieved from http://www.lamar.com/

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