Wirelesscar Company Case Study

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like Bosh, Panasonic, and

Harmon etc. All suppliers have competitors and are vying for a partnership with the telematics

provider to get an entry into the burgeoning connected car industry.

 Industry Rivalry (High) - There are many players in this field- Hughes Telematics (Revenue: $74.8

million, Agero (Revenue: $600 million), Airbiquity (Revenue: $27.2 million), OnStar (Revenue:

$2billion), are just a few. WirelessCar keeps its competitive edge by being at the cutting edge of

technology and providing excellent backend services.

Complementors –

This industry finds un-usual trends as complementors. More the increasing incidents of vehicle theft,

roadside emergencies and accidents are the drivers of the services offered by this industry.

Few auto insurance companies offering discounts based on the driver’s use pattern is another

complementor to its services.

Customers’ willingness to pay -

According to a survey by Accenture, drivers would opt to pay up to 10% of a new car’s price to get the in

car technology they want. 75% of respondents want to receive vehicle health reports, & 71% of

respondents would start using vehicle life cycle management reports. 35% drivers want concierge

services like voice-activated responses to location-based questions.

Ease of identifying and accessing the services while driving and timing and location of the services when

a customer is in need are the biggest WTP drivers. Automatic identification and execution of the service

especially in the in the distress situation (Accident and roadside assistance) are other WTP enablers.

Corporate Strategy -

Sensing an absence of a major player in BRICS regions, the company is moving aggressively to capture

market share using the Volvo brand value. They have been able to forge important strategic

partnerships with telecom providers and auto manufacturers to capture a significant market share. An

increased focus on the customer service and systematic relationship management creates another

competitive advantage. Partnership with cutting edge technology companies have augmented

company’s business model innovation and allowed to offer more innovative additional services and add

more value to its offerings. It’s highly localized contents, and regionalized customer service centers

makes it attractive for auto global manufacturers to partner with the company. Such strategic

partnership has also raised the entry barrier for competitors and new entrants.

The company also has a strong commitment to quality that has yielded high workforce morale and low

attrition. This has further supported better talent acquisition and operational efficiency and customer

retention/acquisition, gaining many best practices and value leadership awards in Europe and China.

Connected Activities –

Acquiring talented workforce has helped gain more values out of additional product offerings.

Successful additional services have further allowed to extract more operational efficiency out of each

additional talent acquisition.

Developing more localized content has allowed more value out of the strategic partnerships, in reverse,

more strategic partners have enabled more use of localized contents in creating customer value

additions.

Conclusion

Continuous innovation, strategic partnership, high talent acquisition, better operational efficiency and

more satisfied customers are the key drivers of the success and recognition of this company.

WirelessCar is well positioned to increase its market share over the coming years with gaining popularity

and familiarization of the benefits of automotive applications of telematics