Amul Company Case Study
Autor: Tim • March 2, 2018 • 2,143 Words (9 Pages) • 793 Views
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- Positive: Comments express positive attitude of users for the advertisements or Amul's product (e.g., excitement, delight, happy, pleasure, and contentment)
- Negative: Comments expressing Negative sentiment which include one or more of the following expressions fear, annoyance, distress, and frustration
- Comments with mixed sentiment generally include both positive and negative sentiments
- 'Other' category would include the comments that cannot be placed in any of the first three categories
Advertisement Name
Likes
Haha
Love
Surprised
Angry
Sad
Share
Positive Comments
Negative Comments
Mixed
Others
#Amul Topical: Gujarat’s first Ranji Trophy triumph!
15000
186
205
31
2
1
356
42
19
2
0
#Amul Topical: Swiss beats Spaniard in historic Slam final!
7438
88
275
14
1
1
464
27
18
2
0
#Amul Topical: Bollywood star’s Hollywood debut!
10000
522
133
16
1
2
246
18
10
1
0
#Amul Topical: Tribute to one of India's finest thespians
2800
1
71
3
0
224
321
18
13
0
0
#Amul Topical: Trees being axed for Mumbai metro.
5800
15
86
8
32
285
473
34
10
6
3
#Amul Topical: To Service charge or not in restaurants?
5200
120
40
8
168
12
#Amul Topical: Bollywood star’s Hollywood debut!
10000
522
133
16
1
2
246
18
10
1
0
#Amul Topical: Meryl Lynched Trump!
6355
340
125
294
42
11
13
0
#Amul Topical: Gujarat’s first Ranji Trophy triumph!
15000
186
205
31
2
1
356
42
19
2
0
#Amul Topical: U.S. President’s ban on immigrants
4800
228
38
4
4
1
229
11
4
...