Case Analysis - Southwest Airlines

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Having one information systems is the most effective and efficient way for the employees and customers as well. To achieve a smooth integration of the IS, the managers should train their employees to learn the new system as quickly as possible and provide any support if needed. The managers can try to keep the same features from the older systems as much as possible and only make changes in the business process as required. They should keep testing the new system and make any changes if required. Communication is the key when you are trying to achieve a goal as a company. Their employees should be aware of the new changes in terms of performance evaluations and compensation, too. They should incorporate a new training program to socialize the new employees into the company’s culture, values and beliefs.

Since merger with AirTran, Southwest has increased in presence to Central America and Northern parts of South America which have shown an increasing demand for air travel. As mentioned in the article, Southwest has smoothly integrated with AirTran. After the merger with AirTran, Southwest’s domestic market share increased from 14.6% in 2010 to 17.7% in 2011. AirTran contributed $2.6 billion in annual revenues to Southwest. It made Southwest the largest domestic airline based on the number of passengers flown. So, the AirTran merger was well executed and will allow Southwest to reach new heights in future as well (Speculations, “What Has AirTran…Southwest?”).

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Works Cited

Speculations, Great. "What Has AirTran Done For Southwest Airlines?" Forbes. Forbes Magazine, 11 Dec. 2014. Web. 23 Mar. 2017. .