Fed Ex – Fedex Packages Marketing for Overnight Success

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FedEx after learning from past encounters have now outlines a contingency plan, anticipate infrastructure outages and plan for the worst case scenarios. Firstly, they have a team of 14 in-house meteorologists to give them advance notice for preparations. For example, they were in process of preparing for Hurricane Sandy 2 weeks before it actually hit. Employees are briefed on emergency procedures then logistics are done to secure its facilities for loss of power, flooding etc. Next, they establish communications so as to contact teams and to assess level of damage. If necessary, how and what was needed to get operations going again. Also, FedEx pays attention to what are the various attention needed to specific locations so as to direct the necessary and crucial resources to those who need it more. As a whole, they work around problems and are armed with alternate solutions to allow them to resume normalcy.

Between 1998 and 2003, FedEx Express saw its shares of overall company revenues fall from 84 percent to 73 percent. Meanwhile, the Ground unit has seen sales rise from $2 billion in 1998, or 12 percent of total sales, to $3.58 billion in 2003, or 16 percent. The Freight segment, a nonentity in 2000, racked up $2.44 billion in sales last year. More important, the Express unit's operating income has fallen from $837 million in 1998 to $783 million in 2003. In 1998, the Express unit provided about 83 percent of the company's operating profits; in 2003 it accounted for just 53 percent.

The rise of instantaneous communications which have provided a cheap way to send documents has this cut sharply into the guaranteed-overnight-delivery business that FedEx created and still dominates. On the other hand, the rise of the eBay economy—hundreds of thousands of small-scale entrepreneurs shipping goods to customers all over the world—has created a consistent demand for services that deliver packages in which FedEx can leverage on so as to meet the needs of supply chains and customer demands.

As for their employees, FedEx has retained its name of one of the top workplace in several states of the United States. It’s corporate culture inspires them to remain focused on safety, the highest ethical and professional standards as well as the needs of customers and communities. Commitment to alternate energy and reducing aircraft and ground vehicle emissions are also part of what they aim to achieve. Such widespread care that extends beyond their workspace into the society is what makes FedEx different. It spurs and motivates its employees to work harder and to remain committed to such community based companies.

Overall, FedEx is one that is ever evolving, be it the service it provides or who they can provide it to, how they should go about executing it and where else have they not reached to.