Marketing and Nutella

...

find it in stores, but also, in my Geographical part of the world, you can find it in Hotels for breakfast, and also as a complement in an Airline flight. This makes this product part of the culture, and is unavoidable, as anyone and everyone know Nutella. Since Nutella can be found in so many places and in so many different settings and environments, this places this product always at the right time and at the right place.

Lastly, in promotions, Nutella has different approaches. In my country, you can see Nutella in television ads, and you can see billboard advertisement. In its promotions, it does mention that it should be consumed along with other food products, and that it is not recommended for a breakfast only food source. Nutella also does sponsorships in many different events, and uses these events for advertising and exposition. There is also the World Nutella day; witch in 2014 was February 5. Nutella also uses social websites and media to reach out to its customers. By using these factors, Nutella can increase its global sales and profit. The more Nutella can use these many tools and expose itself in so many varieties, the more they will have positive results in sales and revenues. (Nutella Canada, n.d.)

To conclude, by using price, product, promotion, and place Nutella has become, in many parts of the world, part of the culture and populations eating habits. Having used the appropriate pricing of the product for its specific geographic location, the quality of the product itself, the placement of its distributions, and the promotions used for the product, Nutella has made itself a known product. As of now, Nutella is known in 75 countries around the world, and one has to imagine this number will continue to expand, as this particular company keeps using these tools to market itself and promote its product.

References

History. (n.d.). NutellaUSA: History. Retrieved April 10, 2014 from: http://www.nutellausa.com/history.htm

Carrefour. (2013) Carrefour: Nutella. Retrieved April 10, 2014 from:

http://courses.carrefour.fr/drive/tous-les-rayons/pate-a-tartiner-aux-noisettes/PID1/154145/599361

Carrefour. (2013) Carrefour: Nutella. Retrieved April 10, 2014 from:

http://courses.carrefour.fr/drive/recherche/Nutella/true

Nutella Canada. (n.d.). NUTELLA: In your community. Retrieved April 10, 2014 from:

http://www.nutella.ca/active-living.php