Ching Chang Chong

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Advertising also needs to further emphasize that the unique product could help teens become prominent, to be "special." As said by Jim Trebilcock, senior vice president of marketing at Cadbury & Schweppes, "You have to deliver in an entertaining way and be different. They have so many choices today, and if you're going to be middle-of-the-road and not press the envelope, you're not going to reach them" (Bruss, 2000).

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