Mondelez Philippines
Autor: Maryam • March 5, 2018 • 1,211 Words (5 Pages) • 574 Views
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Activities
Objective
Dept. Person Responsible
Time Frame
Budget
Pre-Launch Preparation
Inform current marketing agents about Halls. Manager and Staff participates to a seminar to discuss the marketing strategy and its implementation.
To disseminate the task and information about the product launching.
Marketing Department
2 weeks
Php 4,000.00
Acquisition of resources to produce Halls, ensure production capacity.
To prepare the product.
Operations Supervisors
2-3 months
Php 500,000.00
Establish a monitoring medium.
To monitor returning investment.
Finance Supervisor
1 week
Php 2,000.00
Shipping to local areas to constitute the first stock (wholesale/ retail)
To distribute the products.
Operations Supervisors
1 week
Php 25,000.00
Training of marketing strategy
To fully understand the strategies.
H.R Supervisor
2 week
Php 20,000.00
Provide support to local wholesale or retail companies, distributors to advertise Halls.
To have loyalty.
Marketing Supervisors
1 week
Php 55,000.00
Penetration Strategy- is a pricing strategy where the price of a products is initially set low to rapidly reach a wide fraction of the market and initiate word of mouth. The strategy works on the expectation that customers will switch to the new brand because of the lower price. Penetration pricing is most commonly associated with marketing objectives of enlarging market share and exploiting economies of scale or experience.
Activites
Objectives
Dept. Person Responsible
Time Frame
Budget
Launch
Launch of the product (Halls Candy)
Introducing the product
Marketing Supervisor
1 week
Php 100,000.00
Advertising Campaign
Introducing the product
Marketing Supervisor
1 week
Php 100,000.00
Activities
Objectives
Dept. Person Responsible
Time Frame
Budget
Post Launch ( Monitor & Control)
Monitor Control (on weekly basis) cost effective/ efficient ratios to interpret market share and sales revenue compared to forecast. Make use of research to drive marketing efforts, with a focus on new customers. Establish a monitoring mechanism to track return on investment.
To evaluate the marketing strategy
Marketing Supervisor
Every last week of the month
Php 2,000.00
Refresh training of marketing staff
To recall the marketing strategies
Marketing Supervisor
Every 2 months
Php 2,000.00
Organizational Chart[pic 3]
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Duties and Responsibilities
General Manager
- Oversee daily operations for the business unit or organization.
- Insure the creation and implementation of strategies designed to grow the business.
- Coordinate the development of key performance goals for functions and direct reports.
- Provide direct management of key functional managers and executives in the business unit.
- Insure the development of tactical programs to pursue targeted goals and objectives.
- Insure overall delivery and quality of the units.
Offerings to Customers
- Oversee key hiring and talent development programs.
- Communicated strategy and results to the unit employees.
- Report key results to corporate officers.
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