Ethos, Pathos, Logos: 3 Pillars of Persuasion
Autor: Mikki • October 17, 2017 • 3,996 Words (16 Pages) • 630 Views
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Step 1 - Know Your Purpose
What do you want the Audience to know think or do after your presentation?
I want my audience to ….to be informed / to think about / to be influenced by / to agree to / to change to / to believe / to feel that / to be motivated by / to be inspired by / to be educated about / to increase understanding on / to feel reassured / to feel safe from /
STEP 2 – Audience Connections – ‘what’s in it for me’?
AUDIENCE PROFILE
1
Audience’s common grounds and beliefs around the topic
2
Audience’s priority needs, grievances around the topic
3
Audience’s benefits or wants and desires around the topic
4
Audience’s possible objections around the topic
5
Audience’s existing knowledge on topic
6
Audience’s new knowledge on topic to be given
7
Audience’s demographics - age, sex, educational background, etc
8
Audience’s expectations from the presentation
STEP 3 – Collect Ethos, Pathos, Logos points
Logos – Be understandable by preparing a logical argument
Ethos – Be credible and believable around the topic
Audience centric points
Choose the points of most value to the Audience
Logos
Common ground
Identify common places which the audience already strongly believes in
Logos
Be one with the message
List your experiences around the points to build credibility
Ethos
Meaningful, believable data
Examples, facts, statistics and case studies
Logos and Ethos
Simplify unfamiliar points
Flowcharts, diagrams, linear orders, use analogies
Logos
Pictures, Diagrams, charts
Illustrate points, Simplify data, show contrasts, show trends
Logos
Opposing point of view
Find points to nullify possible objections- Logos and Ethos
Logos and Ethos
Background to educate
Anything urgent in the near future, past events
Logos
STEP 4 – The Power of 3
In Presentations “Less is More”
Power of 3 – Educate, Inspire, Influence
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Select the 3 points with the greatest emotional power that will achieve your Purpose and will Educate, Inspire and Influence your Audience
- Develop a single line description or a slogan around the most important point
- Organise the Ethos and Logos Material around the 3 points
STEP 5 – Build the Body Framework
THE RULE OF TELL THEM
Introduction
Time 10-20%
- Tell the audience in the introduction what your subject is and how you have organized the presentation
- by stating the key elements
Body
Time 65-80%
- Then tell them the details of the key elements
- by expanding and qualifying the key points in more detail
Conclusion
Time 10-25%
- Then tell the audience what you have just told them
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- by summarizing the key points, concluding with the main subject again
THE BODY
- Build a structure for the Body around the Three Points and their Ethos and Logos
- Develop your slides
- Save doing the Introduction and the Conclusion sections for later
STEP 6 – Select Hooks for the Body
Surprise your listeners with a hook that immediately grabs their attention.
A hook or grabber is the part of your speech that compels an audience to sit up and pay attention. Look to actively engage your audience right from the start with strong emotional connections. - suspense, curiosity, and wonder, anger, funny etc.
Hooks and Grabbers
Pathos material to build in Connections and Hooks to your 3 points
- Creating a Mental Image
- Rhetorical Questions
- People Stories
- Shocking statements, Startling Statistics
- Power Words
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