Budweiser: King of Beers

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Like the beer or not, you must give props to the company for their ability to strategically market and advertise. The ad shows that Anheuser Busch cares about America because they took time and spent money on designing the new cans and bottles to give off that ambiguity principle from August Bullock. They made a smart business decision by changing the labels for the summer. The critiques of the name change are completely accurate, though it is unnecessary and redundant because Anheuser Busch never claimed that branding to America was for any reason other than making money off its fellow patriotic American consumers. They did not say the beer was going to be superior to, or any different from the original Budweiser. This type of nationalistic marketing happens at a greater rate in the United States because we are an advertisement and marketing driven economy. The American people are more likely to buy a name brand that they have seen on the television or on a billboard driving down the highway.

Some people have harshly criticized this whole entire marketing strategy by stating that is just a scam to make money. Many Journalists have claimed that Anheuser Busch did not need to rebrand their entire U.S. market to America, they already make millions every day. These critics even claimed that Anheuser Busch does not care about America at all, but the critics do not understand that Anheuser Busch, like many large companies today, was founded in the United States by a man who wanted to live the American Dream. Anheuser Busch made a bold choice by temporarily re-labeling a brand that has taken more than one hundred and fifty years to mold into the image it has today. Risk taking is an important and crucial part of the advertising process and makes ad men the revolutionaries as Stuart Ewen exclaims in Advertising: Civilizing the Self.

Overall the marketing campaign launched by Anheuser Busch was a risky move which made a bold statement. The question at hand is if it was worth it? Backed by sales statistics from the summer so far, the answer is yes; not an overwhelming or excessive yes, but a yes nonetheless. Anheuser Busch has made a lot of profit off this idea, especially during an Olympic year where cheering your country on by wearing the nations colors, or holding the King of Beers in your hand while cheering. It is symbolic in a way that you can participate in one of America’s favorite past times by drinking America itself, it is not just another Red, White, and Blue accessory. It is America.

Log:

March 9th: 4:30pm-8:00pm – Thought of different things I could right about while going through several magazines of advertisement

March 13th: 4:30pm-6:00pm – Worked on a rough draft after picking out Budweiser article from magazine

March 15th: 4:30pm-6:00pm – Worked on the rough draft more

March 16th: 4:30pm-6:00pm – Finished my “rough draft”

March 21st: 3:00pm-5:00pm – started making a lot of edits

March 22nd: 4:30pm-5:00pm – continued making more edits

March 23rd: 10:00am-12:30pm – Finished making edits and now revising for final steps

March 27th: 4:30pm – Finalized everything and finished