San Miguel Corporation
Autor: Sharon • January 30, 2018 • 1,899 Words (8 Pages) • 783 Views
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Francisco H. Jardeleza Senior Vice President
General Counsel
Secretary
- TOP MANAGEMENT
- Ramon S Ang President
- Ferdinand K. Constantino Chief Financial Officer
- EXTERNAL ENVIRONMENT
- SOCIETAL ENVIRONMENT
- Economic
- The business generated 3.6% of the Philippines’ gross domestic product
- Technological
- The use of Brill Feed Formulation
- The use of Critix MetaFrame Presentation Server
- Political/ Legal
- Revocation of the Office of the President of conversion order
- Reverting the land to agricultural classification
- Aquino administration’s Presidential Commission on Good Government (PCGG) blocked the reclaiming campaign of Andres Soriano III
4. Socio-Cultural
- Believes that the social responsibility and corporate citizenship are integral parts of the business.
- Committed to improving lives of people in the communities in which we live and work.
- Had a long-standing commitment to good corporate governance practices and taking a leadership role in instituting and maintaining practices that represent strong business ethics.
5. Financial
- Allocation of $1 billion to a five-year strategic internationalization program
- Has the revenue of Php168,041 million during the year 2008
- The net profit of San Miguel Corporation of Php20,083 increases for about 140.5% in 2008
- The company’s sales quintupled from Php13.23 billion in 1996 to Php68.43 billion by 1994
6. Demographic
- The latest population of the Philippines is 92,681,453.
7. Global
- The company had over 100 major manufacturing facilities in the Philippines, China, Hong Kong, Indonesia, Vietnam and Australia
- The company exported its product to more than 40 countries outside the Philippines
- The company has over 100 facilities in Philippines, Southeast Asia China, and Australia
- TASK ENVIRONMENT
- Having harmonious and long-lasting relationship to customers
- INTERNAL ENVIRONMENT
- CORPORATE STRUCTURE
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- CORPORATE CULTURE
- Commitment to social development, such as the San Miguel Foundation
- The creation of the program “Hanapbuhay, Habang-buhay Program” of the foundation which helps to create opportunities for the growth of local enterprises in areas where the business operates.
- Bringing livelihood opportunities to everyone
- CORPORATE RESOURCES
- Marketing
- The Ginebra San Miguel Beer is currently the largest-selling gin in the world
- Advertisements on television
- Promotional activities to be endorsed in the market
2. Finance
- San Miguel’s revenue grew 21%
- Diversifying the brewery into soft drinks product
- Acquisition to different companies such as Thai Amarit Brewery Ltd.
- Partnership with a business tycoon Henry Sy securing a 6.2% stake valued at Php10 billion
3. Research and Development
- The use of retort pouch
- The use of polyethylene terephthalate (PET) bottles
- The use of tetra paks
4. Operations
- When it comes to beverages such as San Miguel Beer, the San Miguel Corporation shares shelf-space with world-renowned Ginebra San Miguel gin, and a slew of fresh-off-the line health teas and fruit juices.
- For food distribution, the company uses a high-quality and great-tasting food products that continues to delight consumers in more than 60 different markets.
- When it comes on packaging, the local and international clients rely on the ability of the company to provide dynamic, intuitive packaging solutions anchored on more than 60 years of solid industry leadership.
- For agricultural products and feeds, the company ensures the optimum performance of livestock, only selected ingredients and raw materials are being used in making the agricultural products and feeds
5. Human Resources
- There were over 25, 900 employees
Eduardo M. Cojuangco Chairman of the Board
Chief Executive Officer
Ramon S Ang Vice Chairman of the Board
President
Chief Operating Officer
Ferdinand K. Constantino Chief Financial Officer
Senior Vice President
Treasurer
Francisco S. Alejo President of San Miguel Pure Foods
Company
Director
Carlos Berba President of the San Miguel Beer Division
Roberto
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