Marketing , Dev Eloping Economies
Autor: Mikki • April 2, 2018 • 6,053 Words (25 Pages) • 506 Views
...
sets the price of the service and the
competitors feel compelled to match that price.
Every firm is vulnerable to attack by the competitors. This finding gave ideas to the
airline companies to plan and implement offensive strategy that constitutes the
best
defence against attack by the challenger. The result of the survey definitely gave the
airline companies some guidelines to lower the probability of attack, divert attacks to
less threatening avenues or lessen their intensity. This finding has provid
ed valuable
information for the airline companies to measure, manage and improve the cash flow
and profitability of their customer service.
3.
Research Method
ology
and Research Design
Data have been recorded for 60 days from 13 November 2009 until
11 January 2010
and 23 April 2010 to 21 Jun 2010, two sets of interrupted time series primary data
fare quotes have been obtained daily, for one way travel between Kuala Lumpur to
Singapore and 6 other domestic routes. A total of 3913 ticket fare quotes
have
been recorded for the first observation and the second set data yielded 3970 fare
quotes
.
Both sets of d
ata have been submitted to Dickey Fuller Test for stationary,
r
esults of
test implied that the data were significant.
Conceptual Framework
Ticket Price
Fli
ghts
Flight destinations
Weekend/day
Time frames
Fare Quotes
Advance purchase
The multiple regression analyses based on the below equation.
Equation:
P
ats
=
α
o
+
α
1
I
ats +
α
2
I²
ats
+
α
3
F
1
ats
+
α
4
F
3
ats
+
α
5
F
4
ats
+
α
7
FD
1
ats
+
α
8
FD
2
ats
+
α
9
FD
3
ats
+
α
10
FD
4ats
+
α
11
FD
5ats
+ α
11
FD
6
ats
+
α
12
TP
1 ats
+
α
13
TP
2 ats
+
α
14
TP
3 ats
+
α
15
weekend
ats
+
α
16
FQ
+
α
17
AB
1
+
α
18
AB
...