Games Workshop

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4.less small stores tournament: organize more state/store championship, like unique cards you can only get there, get people engaged.

5.don’t listen to the fan base/customer: put your foot down at some points, listen to the community.

Make sure reference at bottom – see reference list or whatever at the bottom of slides

Competitive is not neutral?

Disagree within toy industry in general toys have a defined branding in many contexts eg Disney frozen dolls and have a strong product and brand identity Look at what we’ve written and make sure they’re coherent = maybe use different colouring for generic toy industry versus Games Workshop – our buyers are less likely to switch as they’re avid gaming people and no one else offers the same that we do

Did someone else get what she was saying about the SWOT Make sure everything lines up

Don’t say everything – just pick one or two points to focus on when speaking

Use fun Games Workshop photos – really introduce it well Link Strategic Options back to SWOT and explain why it was rational and how it fits in with the industry and portfolio

Put as much as possible on the slide Spend a couple minutes on strategic options and swot Appreciation of things – ie do we want to attract more consumers in or? Yes we have customers who don’t have products who satisfy but also balance with getting our younger consumer base Add in personality types to market segmentation! Images of typical customers – not your typical high school sports guy, these are characters who like to embed themselves in fantasy worlds Look at the forums for insight into the games Thing about Warhammer being overpriced Focusing on female gamers or something – focus on strategy around reducing costs and increasing market penetration Do more on the marketing ideas on how to promote etc Game of Thrones games? Fit in? Tie in with final series – most interest in the series ever And doing three offshoots of the series and final two books aren’t out yet