Micro Cars Limited - Workshop Project Proposal

...

ii) Marketing Skill

Another critical factor is that the entrepreneur must have effective PR & marketing skills. These marketing skills should enable the entrepreneur to carryout business development activities to target his potential customers and also to maintain his existing client base.

iii) Technical Skill

The third critical factor relates mostly to technical skills required especially for operating computerized Wheel Alignment & Balancing machines and equipments. The machine operators should be properly trained in order to completely inspect steering and suspension systems, take computer measurements, make factory adjustments to restore alignment specifications. In case of unskilled workers handling these equipment, there will be loss of time, equipment and most important of all unsatisfactory service leading to customer dissatisfaction.

6.1 REPAIRS AND SERVICING OF PASSENGER CARS:

It is assumed that cars coming into the workshop soliciting repairs and servicing would subscribe to the following main services:

Maintenance Services

Which mostly constitute running repairs / services like Gear oil / Engine Oil / Break Oil change, Oil Filter change, spark plugs / point repair, lubricant replenishment / replacement, tuning, break shoe repairs, minor suspension repairs etc. These maintenance services are usually characterized by their very little job turnaround time and are usually disposed of within a half a day’s work.

Major Repairs

Mainly related to repair and replacement services that require comparatively greater job turnaround time and include activities like engine overhaul (3 weeks), gearbox repair & replacement, steering box repair & replacement, suspension replacement (3 – 5 days) etc.

6.2 WHEEL ALIGNMENT & BALANCING:

Wheel Alignment

Which consists of adjusting the angles of the wheels so that they are perpendicular to the ground and parallel to each other? The purpose of these adjustments is to maximize tires’ life and ensure a vehicle that tracks straight and true when driving along a straight and level road.

Wheel Balancing

Refers to the proper distribution of weight around a revolving tire and wheel assembly. Poor wheel balance can have a marked impact on both the car and safety. Proper wheel balance ensures that the wheels, while spinning, do not have a heavy spot that can cause vibration and premature wear of tires, struts, shocks and other steering and suspension components. When combined with proper wheel alignment, balanced wheels ensure smooth and enjoyable driving.

6.3 HIGH PRESSURE CLEANING AND POLISHING

High Pressure Cleaning mainly involves the cleaning of the outer body of the car through high pressure water spray which contains a car body detergent and then a little wax to smoothen the car paint.

6.4 SUBLET SERVICES

Sublet services are those ancillary services that are outsourced to other specialized workshops / personnel that are not a part of the service mix offered by the Auto Repair workshop. These sublet services include items like Air Conditioner Repair, Machine Shop Items, Radiator Repairs, Silencer Repairs, Shock Repairs, Upholstery Items (seats, bumpers, plastic repairs etc.).

These sublet services usually form a part of the total job order of the Auto Repair Workshop and are usually a portion of the lump sum amount charged to the customer by the Auto Repair Workshop.

6.5 INSPECTION AND QUALITY CONTROL

In house detailed inspection for the serviced / repaired item is required before delivery the vehicle to the customer, as this is the main factor to attract and maintain a loyal customer base through a customer-oriented focus on business rather than concentrating on volume and losing out old customers.

All the workers at the workshop need to be trained and held responsible for providing superior service and developing long lasting trust bond with the customers.

This is very important in this industry, where trust and honesty reflect on the image of repair and service facilities. This would help in maintaining a consistent revenue base, to ensure stability of business on the long run.

6.6 POLLUTION CONTROL

No Special pollution control measures are needed for the servicing and repairing of vehicle, however arrangement for proper ventilation should be ensured in the engine testing areas and waste oils / fluids from the vehicles should be collected separately before sending to recycling / treatment facility.

6.7 ENERGY CONSERVATION NEEDS

General awareness is to be created for economic use of electricity at all points. Justifiable use of the energy sources and timely checks of contact points will facilitate the smooth working and energy saving.

6.8 SERVICE TARGET

(Per Annum):

Annual servicing of Passenger cars – 34,680 Nos

Value – Rs: 90,977,000.00

- FINANCIAL ASPECT

Realistic Budget Estimation.

7.1 Fixed Capital

Land & Building:

Working Shed, Store and Parking 500 Sq Metres, Office and Customer lounge 100 Sq Metres on monthly rent basis.

7.1.1. MACHINERY AND EQUIPMENTS

NO

DESCRIPTION

QTY (Nos)

Value (Rs)

Total (Rs)

1

Complete Mechanical Toolbox

3

65,000.00

195,000.00

2

Complete Computerized Alignment Equipment