Nonverbal Communication Analysis

...

When sharks started to make offers to Joe, Kevin firstly stated his offer and was quite confident with his offer due to the silence of other sharks. However, Mark wanted to join in and this surprised Kevin. His mouth was slightly opened and stared at Mark. With Daymond stated his offer, Kevin started to feel anxious. He interrupted Daymond and threw a new offer with faster speech rate and louder voice. Robert then gave the third option. When Joe asking for clarification for the three different options, Kevin claimed the advantage of his option with gestures to show his superiority. Kevin tried to use the gestures to emphasize the differences to reduce failure of Joe’s memory retrieval to his option while making the decision.

In conclusion, from the exchanges in the second video, we can see that nonverbal behavior can work as sensory stimuli to accelerate perception processing and to emphasize important information to help with memory retrieval.

From the interpretation and analysis above, I think peer effects should be included in the conceptual framework proposed by Puccinelli, Motyka, and Grewal. People are more likely to express their true feelings while there are familiar friends around or there is peer pressure imposed. For the former situation, the companion of a good friend will give people a sense of safety and relax, thus the nonverbal behavior is more likely to be the expression of their true feelings. For the latter situation, the competition pressure posed by peers made masking feelings less possible because people are too busy focusing on responding to the competition to perform incongruently. In the first video, Jonathan tended to express his fondness and dissatisfaction directly with the companion of his friend, especially when they had the same feelings. In addition, in the second video, when other sharks started to join in the competition for Joe’s company, Kevin couldn’t hide his eagerness with a rising pitch, louder voice, and faster speech rate.