How Could Alipay Dominate Chinese Market?

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On account of Alipay can bring huge value creation for customers, there must lead some other marketing concept. For example, higher productivity and quality of goods and services will help Alibaba group retain their customers and enhancing the customer loyalty. A data shows, Alibaba have 289 million monthly active mobile users and 12.7 billion annual orders in Alibaba’s marketplace (Craig,2015) Finally, it will building brand equity for the firm. Branding will associate and attract more customers and resist competitors, even expend and develop future global market.

In conclusion，We can learn from Alibaba group’s decisions and performance that they make good use of their sources to achieve value creation. Such as designing and developing their products to benefit users, providing better services and management to the customers, establishing brand value for customers. Also，they can create value through cost aspect. For example, providing more interests for the customers means the firms willing to bear the cost, such as maintenance cost or financing cost. Furthermore, creating customer value will enhance customer loyalty and bring value to the firm. Therefore, it is really important for a company to set creating customer value as their goals.

Reference:

- Christina, L.(2015) Alipay Leads a Digital Finance Revolution in China. Retrieved from: http://www.technologyreview.com/news/534001/alipay-leads-a-digital-finance-revolution-in-china/

- Craig,S.(2015). By the Numbers:60 Amazing Alibab Statistics [Data Set] Retrieved from http://expandedramblings.com/index.php/alibaba-statistics/

- J. Brock,S., & Mark.C(2007) Customer Value Creation: A Practical Framework. Journal of Marketing Theory and Practice,15( 1), 7-23 .

- Matt, S.(2014) Meet Jingming Li Architect of Alibaba's Killer App Alipay. Retrieved from:

http://www.forbes.com/sites/schifrin/2014/10/15/meet-jingming-li-architect-of-alibabas-killer-app-alipay/

- Rachael,S. (2014) Alipay Offers U.S. Brands An Online Bridge To China, Conde Nast Publications, 208 (78), 1

- Simon, B.(2015). MKTG10001:Principles of Marketing, week1 notes [PowerPoint slides] Retrieved from

- The Statistics Portal (2015). Number of full-time employees at Alibaba from 2012 to 2015 [Data table] Retrieved from http://www.statista.com/statistics/226794/number-of-employees-at-alibabacom/

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