Emotional Appeal - Advertisement: Smoking Aid

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Story Line:

In this advertisement it is shown how a small child approaches a Chinese Monk where he wants to learn karate. He does lots of hard work to reach his goal suffer pain in learning the techniques of karate. His mentors teach him all the techniques to get strong and follow their way of living by cutting his hairs. After few years of hard work when he gets young he become perfect in karate and passes all the hurdles everyone in the temples drinks Pepsi and then he has to make the same sign on his forehead which everyone has on their forehead along with their mentors. He put his Pepsi can on the floor and hits his forehead on it to get that sign on his forehead. When he gets that sign on his head everyone celebrates his achievement by drinking more Pepsi.

The story line is very persuasive as it has shown the aim that boy achieves after doing the hard work. The happiness which everyone gets after conquering their goals is shared by everyone.

Strengths:

- It is meaningful along with humorous as it is shown how a child achieve its goal after years of practice.

- It conveys a message that happiness can be achieved only when the ambition is fulfilled.

Weakness:

- It is not understood till the end of the advertisement about which product they are advertising.

Suggestions:

- Pepsi drink should be shown in whole of the advertisement like everyone is drinking Pepsi and the person who has not achieved his goal is doing hard work to get Pepsi drink like others.

- He should be lured to get Pepsi and their sign on forehead in his practice session.

https://www.youtube.com/watch?v=40DykbPa4Lc

Fear Appeal

Advertisement: Over speeding Mistakes.

Description:

Life is given by God just for once. People do not love their life as they are not aware of the rules and regulations that are to be followed by everyone in different aspects. Accidents are usually caused by distractions, carelessness on roads. Some people loves to drive fast just for their enjoyment but they forget that other people are also there to share the road. It’s a slogan that is usually posted on side roads i.e. over speeding thrills but it kills.

Story Line:

In this advertisement it is shown two car drivers one is coming on a high speed on the highway and the other one is with his child going to turn right to enter the highway. The person who is coming on the highway is on high speed and the person wrongly enter the highway and the advertisement is animated like both the car stops and both person comes out to talk about the mistake that they had made. The person turning right apologise him for the wrong turn and ask him to slow down his car but unfortunately he cannot do that as he is driving at 120km per hour and he again request him to slow down as his child is sitting on the rear seat but he says he can’t it’s too fast and I’m sorry and the person cries for his mistake and get back to his car and look towards his child and then the car collides and message is conveyed that other people make mistakes slow down.

This was a persuasive advertisement as they conveyed a message of over speeding which is life threatening fear that everyone should keep in their mind before driving as there will be some rule breakers those are sharing a road with others.

Strengths:

- Message is clearly expressed as over speeding will cause accidents.

- People will understand that while doing this other person on roads will also be affected and can become the part of accident.

Weakness:

- The kind on accident shown in this advertisement is very dangerous as light hearted people cannot watch this advertisement.

Suggestions:

- It can be shown with animation effects which will not hurt emotions and feelings which they had shown in the real people.

https://www.youtube.com/watch?v=bvLaTupw-hk

PART 2

Group and Social Influence:

Dove Real Beauty Sketches ad Campaign

This campaign describes the real beauty that the women have by drawing their live sketch. This advertisement was designed by dove, in which a forensic artist draws pictures of women without seeing them. These women were called to an unknown place and even some of them don’t know about what is going to happen. These women were asked to sit in row with a curtain in front of them on the other side forensic artist was ready to draw their picture. These women were told to explain their face one by one after asking questions from them he made the drawing of the women and asked them to leave. And then, these women were asked to meet strangers, after the meeting strangers were asked question about the women they met and the forensic artist again drawn the pictures of the same women.

Both the drawing was shown to them. They were surprised as the drawing which they expressed themselves was totally different from what strangers expressed. The drawing which was made with the help of strangers was more beautiful than the drawing expressed by the women themselves. The advertisement conveys the message that women are more beautiful than they think.

Related to group influence:

Women were targeted as a group in this advertisement. It showed how women think about her beauty and what strangers think about their beauty. It also describes how women feel embarrassed in buying products when they think they are not beautiful.

Effectiveness:

The advertisement was meaningful but in the starting it was difficult to understand what the advertisement is about. But as the advertisement moves further it clarifies the message of embarrassment that is faced by women in buying beauty products.

Strengths:

- The main strength of the advertisement was the