Emotional Appeals

Emotional appeals

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Estrada

* Emotional Appeals through Advertisements

Advertisements have become a big part of society in the modernized world of today. An advertisement is more than just a commercial or poster. It knows how to get the audience to want it. Advertising is an influential part of life and people can easily realize that it serves useful purposes for public and private manufacturers. Advertisements can either give consumers a great amount of knowledge about the products or just enough to make them want the products. When people look around the world, they can see all of the various advertisements not only on TVs and newspapers, but also on billboards, buses and walls of buildings. For example, Cosmopolitan is an international fashion magazine for women. Its content include article on women’s issues, health, fashion and beauty. Beauty is one of the most discussed trending in magazines. They would do anything to ensure that women buy their products. Sometimes they use in ads incredible demands of beauty and unbelievable facts on obtaining youthful look just in a very short time.

In an advertisement for Lancôme Teint Idole Ultra 24H and Dual Finish shows three beautiful models displayed across two full pages and the product is beside the models. The skin of the models shows a smooth and flawless color very attractive, trying to convince the audience about the product. This product states that, “Teint Idole Ultra 24H: ultra-confortable wear for 24-hours shine-free skin” (14). There is something so tempting about makeup that makes claims that it lasts for “24 hours”. Every woman want the make up lasts for that very long time, because they do not have to retouch every one hour. However, if you plan to jump in the pool while wearing your long-lasting makeup, know that it will be dripping down your face when you get out.

* These formulations are not the same as waterproof. Another quote from the ad states these two little words, “Oil-free” (14). Having oil-free emblazoned on the label is mostly a marketing trick. If you turn over your bottle of oil-free makeup, you may very well find oils on the list of ingredients. Companies substitute synthetic oils for a natural version in order to call the product oil-free and the irony is many of the synthetic oils are actually more likely to irritate your face.

L’Oreal Paris Magic Skin Beautifier B.B. Cream is represented by the actress and model Doutzen Kroes, and there is a quote from her saying, “I only want to be perfectly me” (105). Her skin very light and beautiful shows the alleged effects of the cream. This cream supposedly is a magic skin beautifier. Although there is no proof or evidence about it, the ad said, “it’s instant bare perfection” (105). This statement is made to justify the product allegations that, because of its use, the skin will have an unbelievable lighter color. These ads only use beautiful and young actresses or models to represent their products. Rarely they use older women. Maybe it is because to