Easyjet Strategic Evalutaion

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is any feature of the external environment which creates positive potential for the business to achieve its objectives. Possible business opportunities for Easyjet in current situation are

 Technological innovation in air line industry.

 New demand of customer in future

 Market growth of air line industry and its related business environment

 Demographic changes in various situations

 Travelling pattern changes of worldwide travelers

 Social or life style changes of people

Threats

Threats can be external or internal, and are anything which can adversely affect your business. External threats could be inflation, new legislation, or a new competitor in your market. Internal threats could include a skill or staff shortages within your organization.Possible for Easyjet are as following;

 Rising rival airlines in business environment

 Potential market problems of air line industry

 Raise the new air line path ways

 There are no defenses in major expansion of operations of Easyjet

 Fuel price changes in airline industry

 Security of air lines and unexpected security conditions

 Financial resources for future business expansion

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3.2-PEST

PEST analysis (Political, Economic, Social and Technological analysis) environmental scanning component of strategic management at the macro environmental factors used are described in the framework. Some analysts added Legal and rearranged the mnemonic to sleep; inserting Environmental factors expanded the PESTEL or PESTLE, thought to be popular in the UK. STEEPLE and STEEPLED model recently went further adding Ethics and demographic factors, expanded. It is a strategic market research and analysis done, or is a part of the external analysis; the company is considering other macro environment factors that provide an overview. To do this, the market growth or decline, business position, potential and direction for a useful strategic tool for understanding. It is mainly related to the external environment and related solutions of EasyJet and the potential impact on the orientation. Mainly connected with the external environment and internal environment, these two functions are connected to the potential of the EasyJet.

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Political

These factors include the economy and government that may affect a particular industry range. For example, the government structure of the organization’s total revenue can be changed because of a new tax or duty may be imposed a large range.

For EasyJet, need to consider following factors,

 Government fiscal and political factors that may be imposed on it around of

business environment (economic conditions)

 tax policy of airline industry

 fiscal policy of Easyject business operation

 Trade tariffs between various business elements.

Economic

These factors determine the performance of the economy, namely, a direct impact on the company and the long-term effects of the 0 people. For example, all the way to the rise of the inflation rate of the economy of the company and its products and services will have an impact on the price. Added to that, the economy, changes in consumer demand / supply model is affecting the purchasing power.

Easy jet need to prepare following economic factors such as

 Economic factors such as inflation, interest rates, exchange rates, economic growth pattern is available.

 It also accounts for the FDI (foreign direct investment) depending on certain specific industries who’re undergoing this analysis.

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Social

These factors include social environment, a detailed market research, cultural trends, demographics, population analysis, and during this holiday season, demand trends for the western countries such as the United States, you can purchase decisions, such as for example the measurement.

For Easyjet, need to consider following social factors

 Social marketing is the current and future revenue generation potential of the business can support Easyjet

 Management of Easyjet should highlight the social-related marketing. Technological

These factors are desirable or undesirable for industrial and sold that could affect the operation of the technical innovation in relation. This automation, technology, research and development and market awareness of the amount of reserves means.

For Easyjet,

 it is a cost leadership airline and it also need to analyze the technological impacts such as lean operation,

 new operation procedures for potential business context

 New technological advancement for air line industry such as speed, safety, services etc.

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4. E-Marketing Strategy

4.1E-Marketing Strategy

eMarketing is the electronic media over the Internet, more specifically the use of marketing principles and techniques means the way. The term marketing, Internet marketing and online marketing is often interacting and often can be regarded as a synonym.

eMarketing is the process of marketing a brand using internet. It is direct response marketing and indirect marketing elements include both business and connect to their customers using a range of techniques to help.

Email Marketing

Direct email marketing is the use of e-mail messages to a group