Country Attractiveness and Risk Assessment

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Huge market

The value of the clothing and footwear market has been steady for the past four years (MSP 2014). This is an attractive quality about Poland for our company, because it shows that the market has not had any significant changes, meaning that the clothing industry is steady. The forecasts for Poland show growth in the next five years, which is a good indicator for our company to move into Poland. This growth shows that consumers will be spending more money on clothing and footwear, which is an attractive prediction for our company.

Summary

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The table is risk rating from EIU, which show the overall risk rank in Poland. Overall risk rating in Poland is not bad, which means there is no major risk warning for doing business. Especially, the political risk is negligible. Others risks are belong to medium level. Moreover, Poland also has a lot of good attractiveness and signs for investor, for example the corporate income tax rate and population structure. However, Poland has risks that like corruption and GDP. It could be become obstruction and hinder the development of the company. Thus, the opportunities as well as challenges and our company will take advantage of opportunities.

References

BloomBerg (2014, September 1). Retrieved October 20, 2014, from http://www.bloomberg.com/news/2014-08-31/polish-political-stability-at-risk-as-premier-tusk-grabs-eu-role.html

Corruption by Country / Territory. (n.d.). Retrieved October 15, 2014, from http://www.transparency.org/country/#POL

EIU. (n.d.). Retrieved October 21, 2014, from http://country.eiu.com/article.aspx?articleid=472429231&Country=Poland&topic=Risk&subtopic=Credit risk&subsubtopic=Overview

MSP (2014, June 20). In msp.gov. Retrieved October 24, 2014, from http://msp.gov.pl/en/polish-economy/economic-news/5520,Clothing-and-footwear-market-in-Poland.html?search=329215864

MSP. (2014, July 15). In Ministry of Treasury. Retrieved October 20, 2014, from http://msp.gov.pl/en/polish-economy/economic-news/5575,Polish-economy-in-2014-solid-GDP-growth-and-risk-of-deflation.html

NBP. (n.d.). Retrieved October 20, 2014, from http://www.nbp.pl/homen.aspx?f=/en/statystyka/expectations.html

Poska. (n.d.). Retrieved October 17, 2014, from http://en.polska.pl/The,Legislative,Authority,387.html

Poland Inflation Rate 1992-2014 | Data | Chart | Calendar | Forecast. (n.d.). Retrieved October 17, 2014, from http://www.tradingeconomics.com/poland/inflation-cpi

Poland unemployment rate (2014, July). Retrieved October 17, 2014, from http://countryeconomy.com/unemployment/poland?dr=2014-07

PopulationPyramid.net. (n.d.). Retrieved October 19, 2014, from http://populationpyramid.net/poland/2015/

Trading economics. (2014). Retrieved October 13, 2014, from http://www.tradingeconomics.com/poland/gdp-growth-annual

Appendix

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