World Real Estate Searches

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- Brand-awareness: The website can be crawled/indexed by the search engines and in turn show up on search engine results; this creates WRES brand awareness, which brings in customer trustworthiness.

- Cost-effective: SEO is a very cost-effective marketing strategy, as it will only target users who are looking for information online using internet only.

- ROI: Looking at the Analytics like traffic patterns and conversions from the SEO strategy, it can be converted into targeted marketing strategies and let WRES Focus more on poorly performing sections.

- Traffic: The site will have quality content and faster browsing techniques. This will help generate the required traffic and get the site to list among the top results when the users search for specific real-estate terms. The ease of use of website will help the company generate more user interest. SEO strategy is about making changes architectural changes to the site, which in turn makes it easy for search engine as well as the users to find pages and content on the website easily.

- Reputation: Company can generate more business if the users are able to spend more quality time on the website and WRES Site generates REPUTATION, which in turn be used by search engine to promote through the user results on SEARCH ENGINE.

The Customers will benefit in several ways:

- Quality Content: The website provides genuine and Quality real-estate content for the users. This helps generate consumer trust. In the past companies used to deploy black hat techniques to make the search engine make believe the delivering site was the best search result and nowadays deploying true SEO techniques will result in true search engine integration and consumer trust.

- Easy Information: The customer can find information easily through search engines if the site can generate enough interest through results and search techniques. This can lead the customer to WRES site in search engine results.

- One Stop search: The website becomes a one-stop search for relevant real-estate information for the customer, so the customer spends less time researching the markets and concentrate on the top couple of sites including WRES.

Search Engine and consumer are geared towards determining the actual value and relevance of content, which promotes a company’s presence. One of the best things about today’s search engine techniques is that it is designed to understand what the user is looking for. The search engine can translate and understand the meaning of the whole search phrase and output results to the user, which is very much relevant to his needs, and this generates BIG trust factor for the search engine and WRES consumer, as it will deliver valid and result ready content and this whole process benefits the consumer.

Another Important Objective for WRES is Enhancement of its CRM strategies.

Online Customer Relationship Management:

CRM is the process to understand the market and customer requirement through analysis of the collected customer data. CRM also relates to customer service and support in turn to improve customer satisfaction.

Customer Information that will be collected are IP-address, area or location information, total time spent on website, time spent per page, any specific areas that were revisited more than once or twice, what services / products were ordered.

Data Collection:

- Data about IP-Address and location information.

IP-Address lets translate the customer location based on pre-formatted data. Location information from the browser and location API (software code). This data is important for WRES to track the locations; most of the customers are arriving from on the website and CRM system. This will help expand, extend services/product and target future business in that particular area through website, local Agents and social sites.

- Data about Total Time spent on website:

Total Time spent on website, data will be helpful for WRES CRM to understand the customer presence on the website and judge if the customer bounced off the website or stayed long enough to browse various sections of the website. If the Content is of interest to the customer, it is apparent the customer will spend more time searching for service and products. This data will help improve customer experience on the website.

- Data about Specific areas that are visited more than once or twice:

This Data helps determine if the user had any particular interest in mind or any particular service or product of interest on the website. In case of WRES if the customer was searching for any particular area/zip code/address for properties. In addition, what kind of property and property features? This helps determine if the customer comes back to the same property or WRES services as this shows his/her interest in the service/product. This information helps WRES CRM produce quality content and know the user search behavior in terms of keywords used for searching the properties.

- Data about, what services / products were ordered?

This data helps WRES analyze the services and products that are most ordered and improve on the features and services or products. This will also help expand the WRES arena of deliverables by targeting more specific services and faster turnaround time for the delivery of the services and products.

Emails:

You can use the CRM Software to Organize and track all email. Software’s can help track only email related to your account, leads or contacts.

Emails can server several purposes...

- Customer Feedback: Sending feedback Emails to customers, can serve dual purpose to creating company awareness and relationship with the customer and getting feedback on service or product. Feedback Email is a virtual letter that will introduce the company vision to the customer, introduction to the services/product that the customer was provided with and getting to know the customer vision or satisfaction level on the service. The Email would contain several 5-6 short and to the point question for the customers, to which can provide the rating. At the End of the Email would be a feedback section, if the customers wants to write a short feedback text.

Sample Email and questions would be:

Dear Valued