Opportunity for a New Product/service

...

1. Do you wear makeup?[pic 5]

2. Why do you buy cosmetic products?[pic 6]

3. What's your ages?[pic 7]

4. What's your occupation?[pic 8]

5. How much money do you earn per month?[pic 9]

6. How often do you buy cosmetic products?[pic 10]

7. Which are the factors when you decide to purchase cosmetic products?

[pic 11][pic 12][pic 13][pic 14]

8. Where do you tend to buy your make-up? [pic 15]

9. Please rate the cosmetic store on their attributes of the following subjects.

According to the survey, people give the important to employee attitudes and product quality than any other choices because employee’s attitude has significant impact on their purchase. For instance, if the salesperson show customer their welcome attitudes and knowledge on the product, thus customer trends to buy that product.

10. Do you agree with the following statement?The survey shows that customers usually buy the same brand product especially face cream because they are afraid that their skin will be irritate from trying new experience. They believe that face is the most important part that they need to protect. However, if the new product has the guarantee from trustworthy institutes, they are willing to try.

Bibliographic search results:

The "natural" comes into fashion

It definitely came in fashion! More "savvy" consumers increasingly believe that the natural can also be beautiful and effective. These consumers pay attention to labels and tend to want products that exclude potentially harmful ingredients. Following this trend, bidders have increasingly reshaped their products with a higher proportion of truly natural ingredients, according to our study Natural Personal Care Global Series. In addition, some brands include the "farm-to-face" concept in their practices, as seen in skin care brands such as Tata Harper, which source of all its ingredients a Vermont farm, and NUDE, which includes super natural foods in their formulations.

Beauty and technology retail

There is a trend in retail to bridge the gap between beauty and technology. In this digital age, beauty and technology come together to bring comfort and ease. Consumers can shop anytime, anywhere, and use their phones to browse products, read reviews and ingredients, and compare prices and product availability. Kline's report on Beauty Retailing through the Internet: U.S. Channel Analysis and Opportunities investigates this theme, the role of the Internet and digital technology in the beauty industry.

Asian retailers heading west

Asia remains a topic of discussion in a number of areas. Asian consumers take their skin care and makeup seriously. We have seen an increase in skin care products that promote "moist and beautiful skin," as well as innovative products with a variety of benefits, which are used for various purposes. In addition, independent Asian companies continue to appear in headlines in the West. In 2015, we saw the acquisition of Singapore-based e-tailer Luxola by Sephora, as well as the opening of Peach & Lily's first physical store at Macy's in the United States.

Innovation boosts beauty and personal care industry

In this world of intense competition, suppliers and retailers will have to constantly innovate to keep pace with changing consumer needs.

The innovation will be driven by:

Small, niche, independent brands that are pioneers in the field, offering innovative products, packaging and marketing that catch the attention of the new generation.

Top retailers, who create engagement tactics, offering tips and advice to help consumers make the right choice for their products.

Beauty devices for home use that allow consumers to address specific concerns in a cost-effective and convenient manner.

Discussion / Interpretation of Results

If in food are often the intolerances that lead people to search for items with appeal for health, in beauty are some allergies or discoveries of chemical compounds that cause the person to try to experience a differentiated product. According to the Natural Marketing Institute, the organic and natural consumer group is made up of people with more advanced age and higher cultural, financial and educational levels, aware of the impact of using them.

On the other hand, the interest in knowing a new brand, which presents a proposal of engagement, exists among occasional consumers too, who at some point are willing to pay more expensive out of curiosity.

Conclusion and recommendations

According to the research, if the company wants to launch its products in large networks of resellers in Australia, they need to be sure that the product is reasonable and the quality needs to be guaranteed by the institutes. In addition, the company can provide a sample for customers to try so they can make their own experiment on the product.

In addition, knowing the consumers' expectations of a natural or organic item, the company should invest in improvements that will reduce the differences from a traditional item such as packaging, fragrance and density. This is because many people have the expectation that nothing will be different from what they already use, other than the environmental issue. The label should be present precisely from all ingredients and how to use.

Reference list

COSMETIC AND TOILETRY RETAILING IN AUSTRALIA | Published: Feb,2017 [ Links ]

BEAUTY REPORT FROM AUSTRALIA RESEARCH & STATISTICS [ Links ]

AUSTRALIAN ORGANIC MARKET REPORT [ Links ]

DARIO, M. F.; PAHL, R.; CASTRO, J. R.; LIMA,