Product and Service Feasibility

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- How many employees will you hire?

They will hire 4 employees to work with them which consist of 2 permanent and 2 temporary workers.

- How much the beginning capital and where you get it?

The owners decided to start a beauty academy from the ground up. The start-up capital will be approximately RM 200,000 used for the design, leasehold improvements, and equipment of the beauty academy.

ESSAY

The reason why they choose beauty academy for their next career is because beauty and spa industry is one of the fastest-growing professions in the country, providing abundant opportunities for career advancement, flexibility, and security. This is especially true as the demand for individuals seeking hairstylists, barbers, and aesthetician licenses has increased substantially over the years. Beauty Academy will be located in urban area that provides a public services and facilities which play an essential role which easily accessible location for customers.

The uniqueness of the beauty academy is everything that they provide in their services must fulfil the shariah compliances. This business was focusing on fulfilling the shariah compliances so there was some restriction in term of student’s demographic such as the gender of the customers. Women’s services will be entirely conducted by the owner itself who is Mrs. Jamilah while the men’s services will be handled by her husband Mr. Ismail.

The target market for this beauty academy is divided into two which are geographic and psychographic segment. From the interview session, we were explained that Madam Jamilah was planning to do the beauty academy at outside of IIUM, as for that, the geographic segment is the customer from all over Malaysia especially the Peninsular part. This is because everyone is care about their beauty and appearance. Besides that, the psychographic segment is expecting both genders to be the customer of Madam Jamilah’s beauty academy. As we had told before, this business is following the Islamic guidance in their practices, it is really important for the business to get both genders so that they can do the treatment for their own gender.

The academy offer a variety of skin, hair and nail services in our student salon for their students to gain hands-on experience working with clients, familiarizing them with the art and the service aspects of the spa and salon industry. Their proven methods of intelligent direction and hands on practical training allow graduates to surpass industry principles. Their student-centred attitude makes sure that all students receive the individual concentration they deserve through in class training, seminars and wide-ranging practical training in their recognized spa and student clinic. The instructors are skilled, trained and experienced in the Aesthetics & Hairstyling industry. They maintain a better set of courses and keep class sizes small to create a relaxed atmosphere for positive learning.

As a business owner, one of most important tasks is workforce management. It's owner’s job to make sure they have the right people and the right number of people to keep the company running smoothly. You don’t need any specific qualifications to work with the beauty academy. To do this job you’ll need an outgoing personality and a friendly manner. You’ll need to be able to communicate well and have excellent customer service skills. If you’re interested in fashion and make-up then this job may be perfect for you. You’ll need a smart appearance and a high standard of personal hygiene. Experience in retail, sales or customer service would be an advantage. ​​They will hire 4 employees to work with them which consist of 2 permanent and 2 temporary workers.

The owners decided to start a beauty academy from the ground up. The start-up capital will be approximately RM 200,000 used for the design, leasehold improvements, and equipment of the beauty academy. Leasehold improvements will amount to approximately RM 75,000, and beauty equipment will cost about RM 100,000. The owner will invest RM 25,000 for cash-on-hand at starting date. They will get the funding resources from Amanah Ikhtiar Malaysia and TEKUN.