Marketing for Perishable Products in Bangladesh by Happymart

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A good Storage System in the stores is a must have. For conducting day to day business, we need a good amount of product to meet the demand of our customer. As it’s the perishable goods, so we need effective storage system. Otherwise, product will be damaged or rotten which will incur huge loss.

Trained Manpower is mostly required components. To run any business you need to depend on your employee mostly. If staffs of a company are skilled enough than it helps to grab competitive edge in the market by different business activities. So, we need well trained staffs. For this reason, we need to hire experienced staffs for managerial role. Moreover, we have to arrange training for the entry level position to make them skilled.

Social Network: It’s an era of social media. It’s easy to communicate with a large number of people by social network, like Facebook, YouTube etc. we will promote our venture through Facebook official page. We will upload a video regarding our retail shop, like facilities, environment.

Public Relation (PR): Another success factor is maintaining good public relation. Public relations boost an organization's credibility, because it'll operate through numerous trusted intermediaries. Plus, these intermediaries communicate to a certain audience which looks to them to filter out all nonsense. We will actively seek regular media coverage through press release and direct contact with journalist.

Advertisements: If any company wants to introduce or launch a new product in the market, advertising will make a ground for the product. Advertising helps making people aware of the new product so that the consumers come and try the product. So we have decided to allocate a portion of the budget for advertisement. We will go for add in newspaper and Facebook sponsor add.

For convenience, the planned activities are given in a table below-

Sl. No.

Planned Activities

Start Time

Finish Time

Duration

Person Responsible

1

Place

1 June, 2016

30 June, 2016

01 Month

Admin

2

Supplier Selection

1 June, 2016

Contd.

01 Month

SCM

3

Management Recruitment

15 April, 2016

30 May

1.5 Months

HR

4

Staffs Recruitment

1 June, 2016

25 June, 2016

25 Days

HR

5

Promotion

20 May, 2016

Continued

1 Month

Marketing

It is expected that we will be able to start the journey from 1 July, 2016.

Beneficiaries:

- Suppliers :

We will buy our products directly from the farmers, which will help them to have maximum profit. We will not have any intermediary so the farmers will get the exact profit.

- Customers :

As we will not have any intermediary, our price range will be very reasonable. Unlike our competitors, we will offer fresh and formalin free goods in an affordable price.

- Society :

As we will start a new segment in our business, we will have to hire a number of experienced-inexperienced people. Number of Unemployment will decrease, many people, who are not experienced, will get a chance to work and prove themselves, which is

Management of Project:

People are our most valuable asset. The people we employ are also a major investment in our company. It is their goal to help us fully capitalize on this investment. Our staffs are highly experienced in the retail supermarket industry and familiar with its unique problems and opportunities.

The staff team will comprise:

The General Manager, whose role is to oversee and take responsibility for all aspects of the business including: financial management and reporting; quality control and training; appointment of staff; the supply chain; compliance with legal and other obligations. The General Manager will also be very visible in the shop, working directly with customers and will be the public face of the business.

The Assistant Manager, who deputizes for the General Manager in their absence and works otherwise in the shop, wherever needed, this person may have specific responsibility for the learning space and the activities taking place there. Moreover, he will also lead the whole marketing & promotion activities to boost up companies revenue into an upward trend.

Human Resource Manager, he/she will be liable for recruitment, setting up compensation, performance appraisal.

The Administration Assistant works for maintaining liaison on a day-to-day basis with suppliers, ensuring that invoicing and payments are correctly made and the accounts maintained. Daily business operation smoothly maintained is also another major important task of this person. Moreover, initially he will also taking care accounts department.

The General Staff are employed on an hourly basis and cover the other key functions including serving, stocking and cleaning.

Monitoring and Evaluation:

Monitoring and evaluation (M&E)