Ge Ecoimagination Case Analysis
Autor: Mikki • May 2, 2018 • 1,702 Words (7 Pages) • 573 Views
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Strategic Options available for GE
GE to innovate quickly and turn that innovation into a scalable business model. Since, most of the innovation is in a very nascent stage, GE has to continue investing in these startups. Hence the priority for GE should be to look at workable business models even if they are outside their current domain. They could adopt any of the following options:
- They should prioritise scalability as one of the major criteria for evaluating the new ideas.
- The existing GE business offerings are going to be affected by startups. Instead of trying to pick either they should look at turning them into complements of each other
- Instead of competing with the internal R&D of GE, they should adopt a more collaborative approach by making the best use of both to jointly develop technology.
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Recommended Option for GE
GE should work on forming a new R&D vision. This would aim to work in a dynamic ecosystem of ideas and seek to have an eclectic mix of in-house as well as external ideas which would generate substantial revenues for GE and enable it to generate a Fortune 500 company every year to remain profitable.
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Anticipated Implementation issues and Suggestions
The existing customers of GE may be impatient while seeking returns from the new businesses and they might be very difficult to control.
GE might face losses in a lot of startups that they acquire. They should try to mitigate this loss by integrating the new technologies of the startups to its already existing technologies to increase the overall efficiency and usefulness
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