Communicaion Strategy

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These companies use the tools at third disposal to maximize communication among their department in an adequate manner. They believe that communication is central in all we do. We can see that Coca-Cola has made football as its channel for the way of communication and Vodafone has tried to communicate with its customer by removing the barriers among its stakeholder, employee and most importantly its customer. The companies have taken effective steps in developing communication. Both companies have taken effective measures to ensure proper communication among their potential customer and have overcome the communication barrier by identifying their strength, weakness, opportunity and threats. They have focused on achieving measurable results. But for me the channels used by Vodafone are more appreciable because it is concerned about all the aspects of communication. Its principle is open and transparent which helps built trust and loyalty with customers and employees. It has focused on its customer, staff and the stakeholders. In case of Vodafone communication is[f] flows vertically and horizontally and the information is being transferred from the top down, from senior to junior employees and vice versa. Unlike Coca-Cola which has only found ways to sell its product by the means of football.[g]

In conclusion Vodafone and Coca-Cola have similar method of communication with their customers but their communication channels have set them apart. They both want to sell their product in an effective way .One chose football as its medium and the other just found out ways to remove barriers of communication so that it can ensure that its messages are delivered and understood. Vodafone's approach to communicating internally and externally with stakeholders is an investment in its future and Coca-Colas way of building relationships with customer is way of building a brand name and corporate reputation[h].