Bus 499 Capstone - 2016 Market Innovations

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Cooking is one of the things that society falls in either category: I love it, I hate it or I do not mind doing it. I consider myself in the “I love it” category but unfortunately with school and work it is really hard for me to do so often. When the boom of slow cookers came back again recently a lot of people embraced it, because of the simplicity of it. Never the less the creators of this product started to think how can they keep improving this product to sell more. They have now maxed out the possible upgrades and features to the fancy pot. I was recently looking for a slow cooker that will be able to simply turn on automatically after a quick set up in the morning; but unfortunately I did not find one. I found that the Health Department has denied this feature due to consumers’ health. Recipes can contain ingredients that if left outside the refrigerator for long periods of time could go bad. If the feature existed and the recipe had gone bad by the starting time of the crock pot, a bacteria could go into the consumers’ body. My suggestion here is for the pot family to come up with a way on how this feature can be possible, my idea is to create a pot that can hold certain amount of cold temperature prior the timer turns on. This will need a sensor to measure the temperature of the pot and decide whether the pot is already at room temperature and ready to start warming up. This is just an idea; unfortunately I cannot clap my hand and make it happen but merely put all my thoughts into the universe and hope this product comes around soon.

All I will like for the products above, the heated leather chair, the alarm pillow and the new slow cooker feature, is to be successful as I do see a large community taking advantage of both items. As any business person, I will be devastated if I see my products not been as successful as I thought they will be. Therefore, I think the most important thing for selling and high incomes is marketing the right crown at the right time and with the right time. In realtors sell the houses by “location-location”, business people sell their products based on the eyes of the consumers and what they need based on demand. I truly believe that the demand for these products it is out there and that each product will sell at market price. Maybe a celebrity can help with an advertising section, perhaps Matthew Mcconaughey or Rachel McAdams