Was Ipl Marketed Well?

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Cinema Halls: IPL has also tied up with PVR cinemas to stream IPL matches and many public places. This has helped increase the viewership of IPL and enhance its image as a brand.

BCCI has imparted the consumers with IPL overdose such that every person will remember that IPL is happening in the country and everyone is following it.

A survey was conducted by by Abhinash Jena on December 2, 2013, the findings of the survey are listed below.

Promotion: It was found that 64% of the people remember watching the advertisements for IPL.

Glamour: In the survey 52% of the respondents say that they first remember the most attractive megastars and their glamour. 33% of the respondents say that they remember the wide variety of merchandise. About 8% of the respondents say that they remember the screening in theatres, malls and pubs and finally 7% of the respondents say that they remember only the online buzz

Perception: About 80% of the people felt their perception of IPL is good after the promotional campaign.

Merchandise: 65% of the people had brought IPL products after watching advertisement of IPL that they never watched before.

Communication: 52% of the respondents say that IPL has done a good job with marketing and advertising by creating ads with an emotional connect. About 33% of the respondents say that IPL has done a good job with marketing and advertising by creating ads that are informative. 8% of the respondents say that IPL has done a good job with marketing and advertising by creating ads that use good brand ambassadors. Finally 7% of the respondents say that IPL has done a good job with marketing and advertising by other concepts.

References:

https://en.wikipedia.org/wiki/Indian_Premier_League

http://sportzwiki.com/cricket/10-reasons-why-cricket-is-the-most-famous-sport-in-india/

https://theculturetrip.com/asia/india/articles/the-game-of-the-gods-india-s-cricket-craze/

http://www.barbadostoday.bb/2016/09/27/ipl-cash-cow/

http://www.duffandphelps.com/insights/publications/valuation/indian-premier-league-brand-value-report-june-2016

https://www.ukessays.com/essays/marketing/case-study-indian-premier-league-marketing-essay.php

https://www.projectguru.in/publications/analysis-promotional-strategies-ipl/