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Marketing Strategy

Autor:   •  February 19, 2018  •  1,168 Words (5 Pages)  •  260 Views

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Our profit for this period will increase from Sonite market and slightly from Vodite market. We aim to increase the profit by 35% this period and to increase our market share in Sonite market for both SOLO and SOFT.

We will also evaluate and analyze Sonite market to find an opportunity to target a new segment with regard to our budget constraints.

According to the marketing analysis, the Professional customer still has half volume as savers and our company still has opportunity to get market share from Professional customers. Based on this information, we will probably launch a new project for Professional customers. Otherwise, we will keep broaden our commercial team size, it will benefit for our next advertising publicization and promotion. By the way, based on the inventory record from period 4, we will decide to product more products or make some corresponding adjustment on it.

In period 6, the main goal is to grow up in both markets, Sonite and Vodite. The R&D project that has been done at last period is ready for use by SEA. We will heavily advertise for this new edition of SEA and continue to be the dominant of this market.

We will also evaluate SOLO & SOFT and consider whether they match their targets’ specifications and prices.

Our profit for this period will increase from Sonite market and from Vodite market. We will be stronger in both markets. The goal is to increase the profit by 40% this period and to increase our market share in Sonite market for both SOLO and SOFT. In addition, just because we invested money on R&D part at last period which project is fitting for Professional customers, thus, we might launch a new product in Sonite market this period to target Professionals.

During this period, we definitely need a improvement on our commercial team, the corresponding adjustment will based on the information from period 5.

Based on the decision we made from the period 0 to 3, we were making adjustment on our existing Sonite products (SOLO and SOFT) to get closer to what customers expect in terms of specifications. On the other hand, we also based on the Vodite forecast launched our new profitable Vodite brand. During this 3 periods, we put huge money to launch projects and new brand because we want to get into the market earlier than other competitors, the dominated position will help us to make more profit. The decision we made from the period 4 to 6 is coordinating and adjusting our brand into a correct position. On the other hand, we will make updating on each brand, it could help our existing Sonite products (SOLO and SOFT) and our existing vodite product (SEA) much fit and closeness to our segments, and also make further development of advertising, purchase intention, and commercial team. In addition, we will pay more attention on other new entrants, because the new entrants typically erode incumbent market share, this action could protect our brand and make a corresponding adjustment faster than others. From period 6 to the end. Our existing Sonite products (SOLO and SOFT) and our existing vodite product (SEA) will more stable. Thus, we will probably launch one brand for each Sonite product and vodite product, finally each segment will have our one brand fit on it.

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