V.Esse Marketing

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V.ESSE capability:

With the desire to honor the beauty of women in Vietnam, V.ESSE always orients the design “simple and elegant”.

Với ước vọng tôn vinh vẻ đẹp của giới nữ nhân viên công sở và nữ doanh nhân Việt, thương hiệu thời trang công sở V.ESSE với định hướng thiết kế “Đơn giản mà tinh tế” .

Coming to the V.ESSE Showroom, customers will be satisfied to choose the product with diversity of category, seductive curves in shape, fresh colors, youthful and creative patterns. Besides, customers also get the ingenious advice, the friendly service and the dedicated and professional sales.

Đến với các Showroom V.ESSE, Quý khách sẽ được thỏa sức chọn lựa các sản phẩm đa dạng về chủng loại, phom dáng tôn những đường cong quyến rũ, màu sắc tươi mới, trẻ trung, các họa tiết và các đường cắt cúp đầy sáng tạo. Ở đây, Quý khách còn nhận được những tư vấn khéo léo, sự phục vụ thân thiện và tận tình của đội ngũ nhân viên bán hàng chuyên nghiệp.

V.ESSE is one of the top "100 gold products, services Vietnam Gold" awarded by the Vietnam Association of Intellectual Property.

4. Determine how to position the company/products

V.ESSE provide products of the high quality for a reasonable price with various price points for the products.

The brand always focuses on updating the newest fashion trends of world toward the elegant, luxurious and sexy without forgetting to cosset the traditional, discreet and gentle beauty of Vietnamese women.

Luôn chú trọng cập nhật các xu hướng thời trang công sở mới nhất của thế giới, hướng đến sự thanh lịch, sang trọng, gợi cảm mà không quên nâng niu nét đẹp truyền thống dịu dàng, kín đáo của người phụ nữ Việt Nam.

5. Create appropriate marketing mix (4Ps)

- Place: Distribution channels.

+ Fristly, V.esse uses traditional distribution channel. Typically, V.esse has showroom system which stretches in Danang city, Hanoi city and HCM city . The showroom of V.esse is located in main streets, in the bustling commercial center which is very convenient for customers to go sightseeing, shopping. One of V.ESSE Showroom is at 01 Nguyen Van Linh (Hoang Anh Gia Lai Building Plaza), at the gateway to Da Nang International Airport. its own stores is very amazing so V.esse gets attention from media so it is one of the office fashion brands are more women known.

Secondly, V.ESSE also uses newer channels of distribution. It relaunched its website vessefashion.com.vn/ in February 2010 to provide a more interactive experience for customers to encourage them to spend more time on the site and shop:

The site provides an online ordering service.

It offers news updates for customers on the latest V.ESSE products.

The website helps to create an online ‘community’ of people who like V.ESSE

Product: One of the major strength of the company is that it is able to respond very quickly to the changing needs of the customers because V.ESSE often launched seasonal collections like the spring/summer season and the autumn/winter one. The company produces a wide product range that appeals to women who is from 23 to 45 years old. The range includes vest, coats, jackets, blouses, short skirts, etc for women.

Price: Because the concept of V.ESSE is to provide its products at a reasonable price to its customers, produces mostly medium-price range products.

Price: VND 500,000 – 3 million/ item

Promotion: to help inform customers about its products and increases the customers’ desire to buy its products., V.ESSE often uses direct mail, exhibitions or events and sales promotions.

+ Direct mailing: V.ESSE often sends catalogues, newsletters by email to potential customers and royal customers

+ exhibitions or events: V.ESSE also organizes fashion show which is

+ product placement: V.ESSE gives clothes to famous people so that they create publicity when they wear them. This is seen as an endorsement for the product. The famous models like Ngoc Quyen, Vuong Thu Phuong, have been used to promote V.ESSE products by wearing them at high profile events and featuring in the printed press

+ sales promotion: V.ESSE often provides discounts on the big occasion like discount of 30% on 29 April, and 80% of discount on 8 March.