Cricket Wireless: A Social Media Analysis

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Social Media Analysis

After reviewing Cricket’s corporate website, blog, Facebook, and Twitter sites, it is clear to me that the brand is organized and innovative in the realm of online marketing. The company has kept their sites consistent in tone and style, while still introducing fresh products and services in an upbeat, modern way. With so many consumers shopping online, Cricket is forced to upkeep their social media platforms. The company goes above and beyond to provide its customers with “something to smile about”, as quoted on each of the business’s social media site. The level of audience engagement mixed with consistent low prices has given Cricket the leverage it needed to discover the needs and wants of its customers, thus boosting relationships and sales. Since Cricket interacts with potential buyers through sites like Facebook and Twitter, those customers are more likely to bring brand awareness by word of mouth. “Social media brings a new dimension to word of mouth marketing as consumers were found to be very trusting of their online community in terms of intent to purchase” (O’Brien, 2011). The channels align with the company’s overall goal, which is to increase brand exposure and boost sales through social interaction.

Social Media Improvements

The only improvement Cricket should focus on, is the application of feedback to the product. It is noticeable on both the Facebook and Twitter sites that there are a high number of complaints directed toward the quality of the cellular service. Luckily, Facebook is confident enough in its branding to allow those types of comments to be seen by other viewers. Cricket should strive to monitor these comments more closely in order to form a rapid response. The longer it takes to reply, the more time a potential buyer has to see that bad review.

Conclusion

The growth of Cricket Wireless as a company has been rapid and expansive, just like the growth of social media. Cricket should strive to stay fresh and current as they are now, and never become stagnant on their social media sites. The stronger their online presence becomes, the more likely it is for consumers to notice their brand, review their products, and ultimately make purchases.

References

Chau, M., & Xu, J. (2012). BUSINESS INTELLIGENCE IN BLOGS: UNDERSTANDING CONSUMER INTERACTIONS AND COMMUNITIES. MIS Quarterly, 36(4), 1189-1216.

Cricket Wireless. (2017). Cricket Wireless. Retrieved from https://twitter.com/Cricketnation

Content Science Review. (2016). Championing Content: A Q + A with Chris Hansen of Cricket Wireless. Retrieved from http://review.content-science.com/2016/02/championing-content-a-q-a-with-chris-hansen-of-cricket-wireless/

Cooper, D. (2012). Cricket now including Muve Music on all new Android smartphone plans. Retrieved from https://www.engadget.com/2012/08/29/cricket-muve-music/

O'Brien, C. (2011). THE EMERGENCE OF THE SOCIAL MEDIA EMPOWERED CONSUMER. Irish Marketing Review, 21(1), 32-40. Retrieved from https://search.proquest.com/docview/926590089?accountid=35812