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Vodaphone Case Analysis

Autor:   •  March 16, 2018  •  639 Words (3 Pages)  •  451 Views

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Basing on a fact that Vodafone is commonly oriented on the regular users I would strongly recommend to follow the first alternative formed on the principals of simplifying the provided data and on the principals of colleting feedbacks from all over the world. The particular strategy will definitely widen the client base and will help the company to analyze the costumers’ behavior. Another alternative undoubtedly has its own pluses, like raising the partners’ trust and satisfying the shareholders requirements, but that step is not focused on the majority of clients at all.

The first strategy can be implemented in approximately 1 year. The goals are to properly convey all the necessary data to the clients without any complications. As the result, costumer audience widens and the number of various barriers are decreased, and the company gains more profit. The costs are considered to be high.

Action plan.

- To make a research and social surveys on the data interpretation that costumers perceive in the best way. To create new positions in the Vodafone’s working staff that will be responsible for converting the data, combining, observing, collecting and analysing the clients' feedbacks.

- All the responsibilities will be fairy assignated among employees: all the surveys will be undertaken by Research and Development department and Marketing department, HR department will be responsible for hiring new specialist, IT department will be asked to create international feedback system.

- Overall changes are considered to be implemented within 1 year.

- The success of the strategy will be measured in the overall tendency in number of sales in the annual report.

- Possible obstacles: high cost of acquiring new working power, equipment and of financing all the surveys and researches.

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