Ethical Issues and Practices on the Basis of online Retailing

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Figure 3.2 shows that ages 20-30 and up both female and male are purchasing online.

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Figure 3.3 shows that 33% of state sectors are into online shopping, 9% self-employed 18% private sector 6% unemployed 29% students and 5% for the others.

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Figure 3.4 shows that private sectors has the bigger income and most likely to purchase online.

Significance of the Study

The significance of this study is to widen our knowledge about retailing specifically in online retailing. The study gives us the knowledge and different perceptions about online retailing and towards its ethical issues and how to handle those kinds of issues in a professional manner with its equality.

This study shows us also the importance of the internet technology and its role of progression that has made it very easier for buyers and sellers to do online transactions. The internet technology has turn out to be a win-win situation for both the buyers and sellers. On the other hand, this study showed us the different perception of the consumers towards retailing and towards online retailing.

Scope and Limitation of the Study

Like any other study, the output and scope of this paper are more likely applicable in similar nature and characteristics. The study also focuses on the advantages and disadvantages of online retail and to identify the ethical issues and practices in online retailing.

Furthermore, the internet users are growing at an alarming rate it will be helpful for the consumer as well as for the companies, to discuss on e-retailing models, payment methods, security features, future trends and benefits etc. this makes the study on scope of e-retailing in India and we would like to apply it also here in our country. Predictions made on this study can be used as a basis to foresee the future level of business.

Definition and Terms:

- E- Commerce - is the division of electronic business and is the procedure of purchasing or selling over internet.

- Ethical - involving questions of right and wrong behavior; relating to ethics.

- Retailing -The business of selling things directly to customers for their own use.

- Hypothesis - an idea or theory that is not proven but that leads to further study or discussion.

- Perception - The way you think about or understand someone or something.

- Deception - The act of making someone believe something that is not true: the act of deceiving someone.

- Traditional Shopping/Retailing – one has to leave home other walk or take a ride to the store.

References and Previous Research:

Retailing emerged in the last two

centuries. R.H. Macy opened his first dry goods store in

1858. And in 1930, Marshall Field opened first

department store in Illinois. Today many retailers like

discount stores, superstores and home shopping cable

networks have provided consumers with new shopping

options (Wirtz

et al

., 2007).

Difference between traditi

onal retail format and e-

retailing is technology. As a result of relative success,

especially in terms of sales volume, many of largest

retailers (such as Wall-Mart, Tesco and Sears) have

integrated online retailing into their existing operations

(Grewall

et al

., 2004).

Technological breakthroughs, especially on

information and computer technology have brought

unprecedented benefits to economies worldwide

(Mudiarasan

et al.

, 2008). Waclauski (2000) projected

that; with in the next ten years the Internet will become

the primary mode of communication and commerce

within the USA.

However, shifting marketing and customer service

to the internet

also poses great challenges, including the

emergence of serious ethical problems and resulting

negative consumer responses (Wirtz

et al

., 2007).

Past research on online retailing has primarily

focused on privacy issues but (e.g., Wirtz

et al

., 2007;

Beltramini, 2003; Belanger et

al

., 2002; Caudill and

Murphy, 2000; Menestrel

et al

., 2002; Maury and

Kleiner, 2002; Palmer, 2005; Pollach, 2005; Sama and

Shoaf, 2002; Siplor

et al

., 2004; Stead and Gilbert,

2001) ignored other important