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Ethical Issues Within McDonalds

Autor:   •  September 20, 2018  •  1,692 Words (7 Pages)  •  740 Views

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Second, McDonalds should increase social moral on a conscience level, such as not profiting to harm customers, which is the bottom line for moral standards. Moreover, McDonalds food that was wasted added more costs and affected the managements’ bonuses. Management reported that you only gain profits when there is little waste; moreover, you can share with others. In the current marketing economy, most companies are emphasizing more of an interest rate, that is negatively impacting their morality. At this precise moment, the company should change the way it pays “bonuses” to management. The company should strengthen their ways of training their staff, and enhance their moral levels.

Third, the company should enhance their food safety rules/regulations. It should help to establish scientific and complete food safety standard systems. It should also strengthen punishments for those that harm the food security, such as “mete out more serious punishment”, fire the employee/management that acts against the rules/regulations, and to “confiscate the illegal employee/management wages”.

Four, McDonalds should train their employees/management, as it should illustrate the case above, that we can make the conclusion that McDonalds recruitment and training systems are not strict enough, especially for part-time workers, especially with lower requirements and the training does not seem to be enough. McDonalds can improve their candidates’ entry requirements and hold training classes for employee/management.

Proposal for Research

The proposal for research will be based on how to McDonalds can improve their food safety rules/regulations and how they can better market to their customers and still hold themselves above the competition. I am going to use the following method to do that:

- Research questions, such as Why McDonalds implements “safe” environmental foods?

- Survey about the demographics of customers, such as location, age, sex, etc.

- Survey about the demographics of what McDonalds offers, such as menu options.

- Survey about the demographics of what customers buy, such as Big Macs, Quarter Pounders, etc.

Research and Investigative Questions

This are the research and investigative questions I tend to ask and to gain answers and insight into McDonalds. The following questions will ensure that the company and customers deserve.

- Why does so many customers eat at McDonalds?

- Is McDonalds really cheaper than other competitors and do they always have low prices?

- Is McDonalds really about the environment, or more for themselves?

- Does McDonalds care about their customers, stakeholders, and so on?

- Is McDonalds really about the environment, or more for themselves?

- Does McDonalds care about their customers, stakeholders, and so on?

Conclusion

The past five decades McDonalds has transformed from a local mini-drive in shake, which served fresh patties, into a huge company that uses mass production methods to help produce and sell their products. The result is from international expansions (McDonalds, 2011), which has been a number of books, articles, and even documentaries that outline practices, which are deemed “unethical”. A great passage that comes to mind is 1 Corinthians 15: 33, which says this “Do not be misled: “Bad company corrupts good character.” This passage talks about how companies “give” misleading information to the customers and other competitors. However, it becomes “dirty” data, as it contains “false” information. There are many things that can be done to address the “ethical” problems that have raised, especially by the companies’ behavior, such as laws, legal actions, and public pressure that arises from activists. A verse that comes to mind is 1 Corinthians 10:24, which says this “No one should seek their own good, but the good of others”. It basically means not to go be about our own goods, but the good of others, such as helping the economy, those less fortunate, and so on. The public awareness might be the most important tool yet. If we as individuals are aware about McDonalds practices and how they impact their customers’ health, the environment, such as pollution, and the culture change, then we can choose not to “support” McDonalds. With this action, hopefully we can shut down McDonalds and it would help to limit the impact of the company.

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Works Citied

Biblica, Inc. (2011). 1 Corinthians 10:24. Retrieved June 02, 2017, from https://www.bible.com/bible/111/1CO.10.24

Biblica, Inc. (2011). 1 Corinthians 15:33. Retrieved June 02, 2017, from https://www.bible.com/bible/111/1CO.15.33

McDonalds. (2010-2017). McDonald's History. Retrieved June 02, 2017, from http://corporate.mcdonalds.com/mcd/our_company/mcdonalds-history.html

McDonalds. (2011). Standards of Business Conduct the Promise of the Golden Arches. SBC International, 1-25. Retrieved June 2, 2017.

McDonalds. (2016). McDonalds CORPORATION. Retrieved June 2, 2017, from http://corporate.mcdonalds.com/content/dam/AboutMcDonalds/Investors/2016%20Annual%20Report.pdf

Napoli, L. (2016, November 1). The Story of How McDonald’s First Got Its Start. Smithsonian.

New, S. (2015, July 24). McDonald's and the Challenges of a Modern Supply Chain. Retrieved June 02, 2017, from https://hbr.org/2015/02/mcdonalds-and-the-challenges-of-a-modern-supply-chain

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