Stp Analysis

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= 32.14 lakhs

For age group 15-25, boy consume 1 chocolate per day and girls consume 2 per week

so = 75/2*(3/7)

=16.07lakhsTotal consumption = 48.21 lakhs

2. Guess the no of cars in Delhi?

Population of Delhi= 1.5crore

Dividing the people in low, middle and high class as a ratio 30:60:10.

Only high class and middle class can afford car.

Assuming the income of middle 70% as low so that they can also not afford car and high class having 2 cars per family.

Taking 4 members as average per family in Delhi according to Indian data.

So the remaining population who can afford car= 1.5*.6*.7+1.5*.1

= .63 +.15

Now taking into no of members and cars in family= .63/4+.15/4*2

=15.75+7.5 lakhs

= 23.25 lakhs cars in Delhi.

- P Analysis

- Surf Excel

Price: surf excel has price strategy such that it is less than its competitor. Also it provides off and discount on products attracting the consumers.

Product: surf excel comes with idea of excellence in cleaning. Different products are top matic, front matic, blue bar, gentle wash etc.

Promotion: it comes with combo offer or buy 1 get 1 free. Also comes with ad daag ache hai which is related to housewives and their children’s.

Place: direct coverage in 1 million retails. 7000 stocklists and 2000 suppliers.

- Pepsi

Product: Pepsi comes with different packing’s and list different prices. They have packs for families and youth. It is carbonated water high fructose drink. Various brands of Pepsi are: Pepsi blue, Aquafina, crystal Pepsi, josta jazz etc.

Price: its price depends on basis of competition. It decrease its price very often to remain in market.

Place: it is available worldwide in nature in all the regions. It comes with different advertisements for different regions in the world.

Promotion: Pepsi comes with idea of blind test first to promote itself. Pepsi is sponsoring cricket telecasts in India. Pepsi is using brand ambassador to promote their brand like Amir Khan, virender sehwag etc.

- Sun feast: Dark fantasy

Product: it is high quality premium product available in many categories like Choco fills, chocolate, vanilla. It is available in 75gms and 100gms pack. It is packed in high quality matte finished paper to show as an exclusive biscuit.

Price: it works on two strategy: high margin at every step and volumes from dream glucose biscuits. It is generally proceed high to position itself as a premium luxury biscuit.

Place: these are easily available at all the outlets in India present in metro and tier 1, 2, 3 cities. It also uses different distribution channels like online and college canteen.

Promotion: taglines like I me myself with my dark fantasy has create huge craze in young generation. It uses print ads, TV ads to promote itself.

- Nestle ketchup

Product: it provide health conscious product and also which contain high quality ingredients. Comes in different categories like Maggi ketchup, rich tomato etc.

Price: it is high priced to position itself as a high quality product. Discount is also provided to attract the customer.

Place: it has well connected distribution channel to connect with the consumers and is easily available in the retail stores. It is also available easily in rural areas.

Promotion: nestle uses TV ads to promote and also uses brand extension to promote themselves. Also provide free stuffs with katch up to promote.

- Parle g

Product: parle g are high nutritional value biscuits. These can be taken as snacks anytime with the tea. It has various categories like parle g magix, parle g milk shaktietc

Price: price is kept low with high quality product. More emphasis is on quality and volume rather than price.

Promotion: for many years parle g was packed in white wax paper due to that it is recognisable worldwide. It has sponsored shaktiman which helps in its promotion and also introduced G-man.

Place: it has strong distribution channel network including 6 million retail stores. Manufacturing places are hygienic.

Intern Experiences:

- Consulting

Vedant Katiyar- BCG

BCG is global consulting firm which has its offices worldwide.it gives consultancy to its clients in public and private sectors both. It is considered as best management consulting firm in world.

Vedant worked intern in BCG for 2 months. Daily working hours were around 15 hours and location was Kolkata. Stipend given was also on high side. His schedule include fly to Kolkata every Monday and come back on each Friday. He was given all the devices to work and was not allowed to use any of its own. His all expenses were reimbursed later. BCG has organised work culture.

Vedant worked in client procurement department. His works include inventory management, reduction of purchase order, addition of vendors, and designing the process of purchase order.

It was a manufacturing goods industry which provides raw materials like steel bolts etc. objective was to increase number of vendors and also to decrease lead time as well.

Project was to define how to procure more vendors.

- Finance

Aman Singh- Deutsche Bank

Deutsche bank is German bank which provides financial services and has located it’s headquarter in Frankfurt. It is