Developing India Market

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In conclusion, based on the international marketing theory, Fletcher International Exports Pty conducts a successful export business in India. Two factors are analysis, the internal factor focuses on company’s push strategy, Fletcher International Exports Pty enhances their advantages includes convenience transportation geography, advanced technology and highest products safety rules. Fletcher International Exports Pty also applies entering model to success, the advice from Austrade, the bundled advertising with Australian wine and retailers expanding. The external factor emphasises on pull strategy, Indian is a large population and growth middle-class country, the developed situation simulates the consumers’ need. Under the special religious background, culture becomes the significant reason to be considered in diversities international market.

Word count: 1220

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