Analyzing Ads Essay

...

In Ad A, the woman looks like she is ready for anything as if she is on the prowl. She doesn’t have much of a facial expression. She has her head tilted down looking over her left shoulder with her arm up above her head. She doesn’t seem rushed or in a hurry in any kind of way. Maybe she is just taking in the calm rainy dark night. She doesn't seem like a average woman, she has a wild side to her with all her adventurous tattoos she has showing off on her back. She is posing in a seductive sexy manner she looking over her shoulder with her lips spread apart slightly opened with a v shaped opened back that shows all her tattoos. This product illustrates the women who buy their product will look and feel adventurous too.

In Ad B, the woman is facing forward and looking bright and shiny into the reader's eyes because she is feeling and appearing confident. Next to her left shoulder, there is wet shiny lettering that says "paint" that looks like paint dripping off of it. It also has a block below the woman that has four sets of bright and shiny color shades of lips the lips are wet signaling wet paint. This illustrates that with wearing this product woman will look and feel like they had a

Shuck 5

new makeover, woman will feel bright and shiny, confident and brand new. They put time and effort into the bright bold colors to make woman feel young and beautiful. This picture was taken this way on purpose. It shows that all woman can be bold and show their bold colors and still be glamorous and beautiful. There are persuasive effects in these images. In Ad A, there is only one woman. Her character looks confident, sexy and seductive. She has a direct gaze in her

eyes, but she is facing downward. There isn’t really any way to tell what she is looking at, but it's not hard to see that she probably is just staring downward to make her look more seductive by not facing the viewers. The woman doesn’t look like everyday women, she looks as if she has a wild side. The model is not your everyday middle class model.

In Ad B, there is also one woman. She is not the main focus in Ad B. In a separate

block below her is a set of four lips in a square block. They all have a shiny lip "Paint" with the lips slightly open to give it a sexy look. Her character looks confident, bold and beautiful. She also has a bright shade of the lip "paint" on her lips. This woman looks like a everyday woman. She looks plain nothing wild about her. Any viewer can tell she a everyday middle class model.

In Ad A, the woman is the whole ad. The woman is the main focus of this image. So much so, that the viewers barely notice the product on the lower right corner of the ad. The woman is very up close to the viewers. It looks intended. The advertising agency did this on purpose so that viewers would immediately look directed to look at the woman, and then look at the product. Because men and woman look at woman first, men and woman would think man she is sexy then look for what makes her look so sexy. Once woman see the product on then they will want to try it out and feel, and look just as sexy as the women in the ad.

In Ad B, the woman is not the whole ad. The woman is only in half the ad but the advertising agency have the model wearing such bold bright colors that the viewers won't be able to resist not looking at her she catches your eyes. Much more than the other portion were

Shuck 6

they have a set of four lips in a square box. The lips are slightly open with beautiful wet looking gloss on them. The advertising agency did this on purpose so the viewer would immediately directly look at her ravishing bold pink wet looking lips. The advertising agency wants their viewers to see how their lips will look with the multiple choices of lip color.

Ad A doesn’t show very much light considering it's placing the woman outside in a dark and rainy day. But there is some light in this ad that shows off her highlights of her skin. It's facing directly on her face making her face bright and her lips stand out, very focused on her directly. It makes her more focused and everything behind her is irrelevant. The advertising agency wanted the viewers to be more focused on her.

Ad B Shows very bright lighting that makes her bright bold colors stand out. The lighting makes her eye shadow pop out a very bright purple and her lips a bright pink. Because the light is so bright, it makes the dark green back ground look a little less bright. The advertising agency did this on purpose because they want the viewer to see less of the back ground and more focused on her face. The woman is significantly brighter than everything else in the ad because the woman is the main focus of the ad.

In Ad A, the dark back ground that represents the night sky is blurry, but the rain that’s coming down is very clear. The depth of the sky is unlimited, it seems to go on and on. Everything that pertains to her body is all focused and bright it definitely gives the woman in the ad a sexy seductive look.

In Ad B, the dark green back ground that represents the scenery is blurry, but the white shadowing is very crisp and sharp and might even be edited sharper. The depth of the dark green scenery seems flat but the white shadowing is on the right in a shape of a never ending hole. The woman is in focus. The advertising agency got up close to where you can see the lines in her cheek bones. The shadowing in her makeup is very detailed. The woman's face that

Shuck 7

shows the bright bold colors is what’s in focus. It is more prominent because that’s what sells the product showing the beauty in the product.

In Ad A, purple, black, and sliver are the three most used colors. The purple is the Ad's color of choice for the back ground of the Ad, and also used to represent the dark sky. The black is very prominent of the woman’s hair, and the sliver is the blouse she is wearing it's very shiny and bright. The purple night sky is the dominant color in the ad. There is a wild seductive vibe to this ad. This is fitting because the woman is going with the sexy, seductive look. The color black means mysterious and sophisticated because it represents sexy, power it affects the mind and body. Black can represent the emotions and action having woman feel rebellious by wearing this color. The woman has her arm bent up over her head showing a sexy pose. The advertising agency did this on purpose so that viewers would buy the product assuming this product