Business Research Methodology Report

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STAGE FOUR: Selection of the Basic Research Method

As a part of our Research, we have collected and gathered our information and data via two modes:

- Secondary Data Collection

- Primary Data Collection

Secondary Data Collection

Facts:

- TMKOC: Indian Sitcom/Comedy

- Producer: Neela Telefilms

- TMKOC went on-air: 28th July 2008

- Adapted from: Duniya Ne OondhaChashmah

- Written By: Columnist Taarak Mehta

- Published in: Gujarati Bi-weekly Chitralekha

- Writers: Abbas Hirapurwala, RajenUpadhyay, Raju Odedra, Niren Bhatt, JitendraParmar

- Director: MalavRajda

- May 2014:

- TMKOC was ranked in the list of Top 10 Fiction Shows.

- TVT : 8096

- Plot:

- Revolving around Daily Happenings in Gokuldham Society

- Depicting Harmony and Unity amongst different Cultured Families

- Spouses belonging to different Cultures and Religions

- Imparting Social Messages along with Humor

- Main Cast:

- Dilip Joshi: JethalalGada

- DishaVakani: DayaGada

- Bhavya Gandhi: Tapu

- Amit Bhatt: Bapuji

- ShaileshLodha: Taarak Mehta

- MandarChandwadkar: Bhide

- Awards:

- ITA Award for Best Sitcom-Comedy

- 2014. 2013. 2012, 2009

- ITA Scroll of Honor Award

- 2013

- ITA Award for Best Actress-Comedy

- 2014, 2009, 2008 – DishaVakani (DayaGada)

- Star Guild Award for Best Actor-Comedy

- 2011 – Dilip Joshi (JethalalGada)

Taarak Mehta KaOoltahChashmah has got TRP rating of 5.7 as per report published by the Times of India on 29th June, 2013. It is the most popular TV show followed by Diya AurBaati of Star Plus

Top 10 TV serials

Rank

Serial

Channel

TRP

1

Taarak Mehta KaOoltahChashmah

Sab Tv

5.7

2

Diya AurBaati Hum

STAR India

4.3

3

YehRishta Kya..

Star Plus

4.1

4

Madhubala

Colors

3.9

5

Taarak Mehta...

Sab Tv

3.7

6

PyaarKa Dard

Star Plus

3.6

7

SaathNibhana...

Star Plus

3.5

8

Qubool Hai

Zee Tv

3.4

9

Uttaran

Colors

3.2

10

SapneSuhane...

Zee Tv

3.1

[pic 1]

TVM (week 26, 2014)

Rank

Shows

Current Week

Previous Week

1

Taarak Mehta KaOoltahChashmah

6.9

7.0

2

ChidiyaGhar

2.8

2.8

3

Bade Door Se Aaye Hai

2.6

2.7

4

Baal Veer

2.1

2.4

5

Laapataganj

1.9

1.8

6

FIR

1.6

1.6

7