Economic Theory - the Will of Man Is Not Limited To

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Users in Malaysia sometimes seen so meek. Easily accept something without reason and inquiry. In other words, easily influenced and affected. This is among the cause of why and why users are so so obsessed with cosmetic products on the market ?. One of the very strong influence coming from the artist. It's undeniable beauty and loveliness artist often used as an example and join the community today. Who does not want to lose the beauty Erra, sexy Nasha Aziz, beauty Dato 'Siti Nurhaliza and cuteness Nora Danish. The deck is why many people competing to have the appearance package like their idol. Hence they are certainly betting cosmetic products used by their idols. When Erra appointed Avon model, then many fans try Avon products. When Dato 'Siti Nurhaliza switch from Maybelline to become the ambassador of its own products, then many fans who also use products Simply Siti. It is hard to deny handlers artist to cosmetic products. Apart from the influence of the artist, the influence of advertising is also seen as a source of consumer obsession with cosmetic products. The displays ads in the print or electronic media is very easy to conquer lust users in Malaysia. Cooking does not, almost 70% of the exposure in the magazine is related to the promotion of cosmetic products. Coming up with the sketch, color and model is undoubtedly attractive melt the hearts of consumers. Furthermore evidenced by the testimonials of previous users. Inevitably, then many users want to try the same product. When the term 'try' then bribed with users 'set trial'. Alas! Just in case you want to run when the fun is pursued with various forms and ways of promotion. Deck because abstinence is not strong, then the obsession users in Malaysia to try various cosmetic products.

Whatever the factors that encourage consumers in Malaysia are so obsessed with cosmetic products on the market that is important is whether the impact on the individual and the state. Whatever the story, both of which are closely interlinked. Increased sales of cosmetic products decks due to high demand in the market actually has opened business opportunities for Malaysians so bright. Optimistic about the demand for cosmetic products which soared this century, many budding entrepreneurs compete in producing cosmetic products on the market. The positive growth in the Malaysian economy is witnessing a wave of new faces appeared as late as cosmetics millionaire Datuk Sosilawati Lawiya founder of Nouvelle Visages and Rozita Ibrahim as the leader of the High Sendayu Enterprise. It is interesting to look round the market. Obsession users to cosmetic products actually have more job opportunities to Malaysians. Many small businesses appear to open stockists cosmetics business. Avon and Cosway stockist for example began to expand across the country starting from Gerik small town in the north up to the big cities such as Johor Bahru in the south of the country. Note in 2011 showed Avon has 179 stockists throughout Malaysia. The emergence of stockists cosmetics in the local market arena has been giving space to young people who are unemployed in our country Malaysia to work and meet their subsistence. The sequence of this it also helps generating economy. Cooking is not the people in our country are willing to spend thousands of ringgit just to have hearts desire cosmetic products. Utusan Malaysia dated 18 September 2010 reported revenue of cosmetics on the market of almost RM3.42 billion in 2010. The numbers are so large this is a very clear picture that the cosmetics industry is the major contributor to the country's economic stability. Along with the increase in cosmetic products, one branch of industry also felt the 'tsunami' is cosmetic science and technology industry. The combination of science and technology in skin care in view of the very large impact. Various studies and scientific research must be done to ensure that any recommendation regarding the efficacy and integrity of the product has the correct reasons and strong, and there is no doubt. Also, the products must comply with international standards, particularly in terms of safety, health and environmental requirements. Therefore, many cosmetic companies today staked the latest technology to produce the best product. In this century 'nanoteknogi' is one of the latest science technology has been applied mainly in the production of cosmetic products. Although it is still new in the local cosmetic industry, but it also is not too behind compared to international products. The existence of various intermediary medium decade promises more efficient local cosmetics industry will also always 'up to date'.

Already a fact of nature, that white is black, there is a pretty good so ugly and bad. The variety of cosmetic products on the market have been easier for consumers to make a choice in looking for the best. Wisdom and knowledge in matters related to cosmetics to make sure the user can choose an effective and appropriate to them. The right choice should be done as a spillover of cosmetic products on the market to provide a variety of effects to the wearer. Although the study of science and technology used in local cosmetics industry to ensure that every item meets international standards but there are also companies that are merely cosmetic 'hands-off' and 'indifferent' to produce a product that can give a 'disaster' to the user. These companies actually appear without integrity but simply want to gain business. Deck therefore these companies using hazardous active ingredients like monobenzil and monomethyl hydroquinone, mercury, ascorbic acid and peroxide in their products to enable users to quickly see the effect as expected most women. Income product without following the approved materials will cause a variety of negative effects on the user. Products using ingredients like Hydroquinone has been banned its sale in Malaysia. Hydroquinone is a poison that will certainly brighten the skin of the wearer at an early stage, then little by little they will suffer from allergies and various skin diseases that seriously. Many reports in the chest, chest press or in electronic media that show the effects of the use of cosmetic products containing the banned substance. Therefore the government has established several laws to ensure rights are protected. Examples of the Poisons Act 1962, though users do not have to let the government reciprocated. In addressing these issues, both parties must walk hand in hand to ensure that the Malaysian cosmetics industry is always 'holy'. Although there are many natural products that can be classified Grade A very common in Malaysia, many users viewed so obsessed with cosmetic products without thinking about trying to have long-term effects. Sometimes forgotten to mention

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