Strategy for Lululemon

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As per the online magazine retailer article, the conversion rate in sales can be boosted by around 14-76% through enhanced measures that upgrades the quantity and quality of the reviews associated with a product. These even can turn out to be the final judgement call for some of the potential customers.

Source- https://www.shopify.com/blog/5329862-using-customer-reviews-to-boost-ecommerce-sales

2) Leverage on Big Data for new stores placement

Axciom, IRI and Nielsen are some of the companies that should be targeted to attain the valuable consumer data which reveals the localities with highest demand. With the enhanced power of analytics, we could estimate on the performance and risk involved with location and corresponding customer preferences. Strategically placing the new stores pack with fun filled signature yoga activities would strengthen the base and boost the sales. Leveraging on big data can actually pull results that are more quantified and backed by actual purchase and customer preference history. The data help to assess and make judgements on actual values and not by mere intuition.

Source- https://www.forbes.com/sites/metabrown/2015/09/30/when-and-where-to-buy-consumer-data-and-12-companies-who-sell-it/#77727a253285

https://www.smartdatacollective.com/big-data-helps-finding-best-customers/

3) Create a Nostalgia

Lower age categories can be targeted with respective preferences for making the brand a key element of their childhood happiness and satisfaction. The designs should be aligned with the fast changing preferences and must be constantly updated. Most of the designs would turn into maximum impact if the products are in the limited-edition segment and it gives the children a great sense of pride to wear and happiness to talk about. As they get older, they would have built an emotional bond with the brand and they will be inclined to make a purchase every time the come across it. After they make their potential purchases, they will be in conversation with their own crowd where they will share this purchase and spread the awareness.

Source- https://www.entrepreneur.com/article/239684