Limkokwing University of Creative Technology

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Sponsorship Management

The event was sponsored mainly by Limkokwing University, yet the students who participated in the event had to pay a register fee as well. Limkokwing University can call for more sponsors in the future for arranging sports events to enhance the facilities as well as the equipments for the students. The participants can be provided with Limkokwing team jersey from the sponsors and can be trained before the events too. Moreover, the sponsors can manage a medical team to examine their health and nutrition facts before practice session. Partnering with community organizations that might be able to offer a venue and/or assistance with organizing or staffing an event can be another choice for setting-up an event.

The sports fair had been volunteered by students, lecturers, crew members and staff who worked really hard to make it. Mostly Malaysian students’ community and students from marketing department worked at the registration booth and promoted the event. Limkokwing University can invite students from other departments to join the voluntary service before setting-up a function to improve the arrangements. The university can contact other volunteer organizations for more support and help for future purposes.

Performance Management

The event had five types of games and sports that had been performed. The overall performance of the players was fair enough to be appreciated. But among all the types, the Futsal team won the highest attraction of the audiences. All the team members worked hard to achieve the victory and were provided with facilities like medical, food, drinks etc. However, like every event it had some lack of exactness such as; proper training session for the players before the event, short time frame etc. When it comes to winning the performance management it is needed to offer something different, something that will have people talking both during and after the event. The players who performed in the event did not get enough time and lesson for practice. There was no particular coach or trainer to assist the players and the time frame was also really short for them to train themselves. The event planning should have plenty of timing before the event takes place. Any event takes a concerted team effort to handle all of the details. During the initial stages, a group of people can be brought together to brainstorm creative ideas.

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Equipments

The equipments that had been used for the sports were provided by Limkokwing University for the participants. Some of the equipments and kits were not so good as expected and some equipments had a shortage, for example the basketball equipments. For the basketball, the event did not have proper equipments and arrangements. Inadequate hoops and backboards for that game had been a matter of discontent. The most discussed topic of dissatisfaction was the venue that was not proper the sports like Futsal and Basketball. The event could have suitable ground for Futsal as many of the players got injured during playing and for Basketball they should have a proper Basketball court. For E-gaming, the LCD monitors were placed at the plaza which is an open space when it is better to set up the monitor in a closed environment such as hall room or auditorium for proper display, color contrast and sighting. The university can arrange more number of sports in future for more participation.

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Conclusion

Limkokwing sport event was a success, bringing together students, staff and sponsors to enjoy these two days of sports. Although a lot could be improved to make the event even better and bigger as we mentioned above, but the event still delivered a great experience for everybody. We are hoping that the next event would bring more success and would be much bigger. The points that were discussed during this report on how to make this event bigger and better, tackling some minor issues and opining the door for some improvement in such areas, for example facilities and how can we make it more spacious to marketing and how it could reach even more people. None the less, this event had delivered what it was suppose to deliver and we are hoping by next year to see many improvements that will satisfy the participants of the event. Over all we have enjoyed the event and we are hoping to be more involved in the next one.

References

DoubleGist.com. (2017). Sport Facilities And Equipment Management In School Sport. [online] Available at: http://www.doublegist.com/sport-facilities-equipment-management-school-sport/ [Accessed 6 Apr. 2017].