Hard Rock Cafe Operations Management Case

...

Maintenance: memorabilia is maintain every certain years. Its first taken to HRC headquarters where its maintain and then its send to one of their many locations. As for venue maintenance this needs to be done as soon as possible since it may reduce their ability to accommodate or serve people. The best time to do mayor maintenance is on low peaks. If it is urgent it should be done at non-operational hours if possible.

2. determine productivity of the kitchen staff and wait staff at HRC

Depending on the number of diches cooked and served divided on the number of employees in the kitchen and wait staff. This would give an index as of how many dishes can be cooked and served per employee. The average time it takes to be cooked and serve, from the moment the customer makes the order will also show how productive the employees are.

3. HRC vs Ford

The service is measure immediately, while an automotive wont be evaluate by the customer as soon as it its produce.

The service can be more volatile from day to day and week to week, while the automotive industry is affected by micro and macro economic changes and therefore their changes are stronger but not so volatile. This will affect location, supply chain, schedule, inventory, human resources specially. All this decisions of OM need to be evaluate according to the markets changes. A restaurant is measure in itself, according to its location, while ford may base their operation based on a country.

Chapter 2

- Strategy changes at HRC

Main goal to attract new markets. Strong brand name. now has 160 locations in 38 countries, from a theme restaurant concept to the new experience economy. They evolved from being a restaurant to food with entertainment to food an experience. Customers are not only looking for a meal; they look for an experience.

- Adding venues worldwide, people seeking special and memorable time specially while in vacations.

Their product is according to local culture and tastes.

Merchandising will be branded for each city

The layout is looking to enhance experience and promote merchandising sales.

Their tea, and employees are key to their strategy worldwide so they can reproduce their experience.

Their e commerce is now a key platform as the company became a world wide icon and its recognized by people from many countries.

their supply chain will need to have the right memorabilia and right food products according to the market and menu offer.

Attract all past and present generations thru the music memorabilia.

3. Its multi domestic strategy as it uses its domestic model globally and franchises when its better to do so according to an specific market condition. Franchises

...