Analysis Swot and Possible Strategies on Great City University

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2.3 Internationalizing

Due to the globalization, people now can easy compared different university in different state through internet before make a decision. Internationalizing of education is one of the importance strategies by the Great City University to become more competitive. So, Great City University have to build up their international reputation by creating high quality partnerships and collaborations worldwide that give a positive contribution to the research of their academics, the educational experience of students and the reputation of theirs institute because internationalizing play a importance role in enhance research, education and employability. Internationalizing of education can help to enhance educational experience and employability of students to enable graduates to remain competitive and distinctive in the global employment market, it can help Great City University become more competitive and attract most foreigner students and recruit most able academic staff from around the world to become a university which are highly regarded around the world.

2.4 Infrastructure improvement

Great City University also can improve the resources and infrastructure of university which effective and efficiency allocate resources to ensure financial viability and address technology, facilities and other infrastructure needs. Improve academic facilities, living and dining facilities, and recreational and athletic spaces can help to enhance the technological and leaning infrastructure required for a vibrant academic environment and student life. The main objective of improve infrastructure of university is to improve study conditions to increase students satisfaction which can help to reduce the number of students who drop out of university and increase the number of student who attend the class and also number of graduates finishing within the standard period of study. Besides that, improve quality of student services provided by administrative employees also can help Great City University save waiting time to maximize the collegiality, effectiveness and efficiency of the administrative employees of University and reduce the non-value added cost. When apply this strategy, the problem which need to overcome by Great City University is they have to ensure the financial are stable and enough capital to improve the infrastructure.

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- 3.0 Performance measurement

Performance measures that indicate progress toward a desirable result which can help Great City University (GCU) to monitor the effectiveness of the strategies launched by university and evaluate the gap between actual and expected performance and determine the operational productivity. Good performance measurement can provide an objective way to see if strategy implement by Great City University is working and offer a comparison that gauges the degree of performance change over time to decrease intangible uncertainty.

To achieve their objective state by Great City University which to become an enterprising, accessible and highly regarded university with strong continental and regional links, with the aim of having 5000 students in future, they will launched its strategic plan which will continue to develop and strengthen through its focus on quality of education, quality of research, internationalising and Infrastructure improvement.

3.1 Quality of education

To provide an excellent quality of education and experience for students study in Great City University and enable them to maintain competitive in the labour market, Great City University have to ensure the educational offer relevant to the students’ and employment market needs and at the frontier of current knowledge. For example, GST is a new tax regulation are implement by the Malaysia government, if university keep improve their education which teaching GST to the students, this is one of advantage to their students in finding taxation job because they have a current knowledge require by employer. Great City University also has continuous develop the course to improve the employability of students who study in GCU through relevant skills development and meet the employment market needs. To evaluate whether the education are provide by Great City University is relevant to the employment market needs or not, one of the performance measurement can use by Great City University is the assessment of employer preference which Great City University can do survey form to know what are education requirement needs and certificate for the difference job in difference course. This can help Great City University to compare the education offer whether is relevant to the employment market needs or not in different sector and help to improve education for students study in Great City University. To evaluate whether graduates from Great City University is remain competitive and distinctive in the labour market, percentage of employment in graduate level jobs six months after graduation can be use by Great City University and students when choose a university. The higher percentage of employment in graduate level jobs six months after graduation mean the education provide by Great City University is meet the labour market and enable graduate maintain competitive. This result will help to increase number of students choosing Great City University because it can provide good confident to students which feel a secure foundation for their future careers after graduate.

To provide an excellent quality of educational experience offered to students who study in Great City University, they can support and empowering their staff in academic innovation and educational improvement and management of programmes of Great City University to let their staff provide a good and different learning experience offer to student and let them enjoy and focus on study. Great City University also can utilize the opinion of their students and staff to improve the quality of education and learning experience. Great City University also can recruit good worker performance in education to provide and sharing models of good practice to student. To evaluate whether the quality of teaching on education and experience is satisfied their students and need, student survey form can be used by Great City University which use questionnaire represent teaching quality and student satisfaction and uses average score to evaluate percentage of students satisfied on teaching quality. Higher percentage of students satisfied on teaching quality mean Great City University are provide excellent teaching quality and educational