Video Eyewear

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to better suit the needs of customer. We plan to launch an upgraded version after a year of sales of the Video Eyewear, continue providing high quality product and services to maintain Video Eyewear’s reputation and to further differentiate our brand from competitors’ brands.

Product Life Cycle

Since Video Eyewear is the world’s first 360° video recording eyewear, this newly developed product starts in the introduction phase of the cycle where high production and marketing costs will incur. Sales are beginning to materialize as the product moves toward the growth phase. Our potential product adopters are innovators who are tech-savvy and first to buy a new product. Early adopters are followed closely together with innovators. With the success of our pre-sale of over 1000 pairs of Video Eyewear, we are looking forward to upgrading in the near future the hardware with more durable and lighter materials in the frame construction, as well as video editing improvements and other software upgrades such as recording with your two front camera or two rear camera to save space and create interesting wide-angle videos and images.

Branding Strategy

Video Eyewear’s brand positioning is towards the premium, attracting mid to high tier income group from aged 18-40. Video Eyewear’s brand should be perceived by customers as premium, adventurous, positive, memorable, simple, healthy, trendy, explorer/discovery, technology advanced and relive the moments. Video Eyewear is differentiated from its competitors by targeting more towards adventurers and outdoor enthusiasts instead of extreme sport athletes. At the launch date of Video Eyewear, press release is going to be announced for the official sale date and continuous promotion strategies such as through social media, celebrities (KOLs), campaigns and many more other promotion events are followed to increase awareness and educate the customers about Video Eyewear’s brand.