Super Bowl Commercial Assignment

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new big change. Price is shown by how important the product will be. Promotion is good by causing curiosity in the viewer’s eyes. Place is eerie and leaves a person guessing.

Pepsi (Cindy Crawford): Product is show to be delicious. Price is affordable by anyone. Promotion is shown with a supermodel drinking the product. Place is bringing people in that anything can happen in a small town with a pepsi machine near.

Budweiser 2004: Product is shown being used by two people. Price isn’t really represented. Drawing people in with humor show was the promotion. Place is a normal hometown with to men sitting.

In addition, look at the terms below. Evaluate each product/commercial for the following:

Product Tangibility- Apple: Is brand new and the start to the future. Pepsi: Is delicious and everyone loves to have it. Budweiser: Is a drink to have when relaxing trying to enjoy any type of game.

How to Increase Use by Existing Customers: Apple: Didn’t show that because it was the start to something new. Pepsi: Showing that a new can is the start to something new. Budweiser: anyone loves to enjoy a beer in any situation

How to Find New Users: Apple: It is the start to the future. Pepsi: Has a new design to draw people in. Budweiser: Something that is always handy and good to drink

Should they Modify the Product or the Promotion or the Place or the Price? Apple: Should of promoted what it would do and be. Pepsi: No change. Budweiser: Should modify the promotion aspect to show people it is something you must drink

Was Pricing Strategy Important? Apple: Not shown or described. Pepsi: Pricing strategy was important so it is shown it is for everyone. The same was with Budweiser.