Food online - an Entrepreneurial Venture
Autor: Rachel • March 22, 2018 • 4,987 Words (20 Pages) • 554 Views
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Prices will be competitive than those prevailing at competing restaurants and catering companies. Depth for future diversification exists by expanding the services to all geographical areas of Karachi including the establishment of an ‘online’ but tangible bistro. Enhancing the operations to serve special events will be planned but phased out. Wide choice in menus, ala carte customization and special selections e.g. low-fat ingredients will be eventually offered.
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Business Process Flow
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Note
- Meat and poultry purchases will be on a weekly basis or as per need on credit on discounted rates.
- Vegetables will be purchased daily on cash at retail rates.
- Support raw material e.g. spices will be purchased and stored as per kitchen consumption patterns on cash at whole rates.
- Storage will be both cold and at room temperature.
- Order receipt from customers will initiate requisition from stores and utilization of daily purchases.
- Order processing entails food preparation, checking and packing.
- Order delivery to customer entails receipt of revenue in cash.
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Ownership and Legal Structure
The entity of Food Online is based upon the following stipulations.
- Food Online is a partnership company between Zeeshan Butt and Yousuf Zahid.
- Both partners commit an equal investment in the business and equally share the profit and liabilities.
- Investment by the partners will be in cash and in shape of specific non-current assets.
- The tax liabilities of the partners will their own.
- Joint bank account will be maintained.
- All other business partnership regulations will be observed in light of the clauses of the partnership agreement.
Role of Partners
The partners of Food Online will operate as per predefined roles in the following areas.
Zeeshan Butt
- Accounts and financial management
- Purchase and supplier management
- Audit control
- Human resource management
Yousuf Zahid
- Inventory management
- Customer services
- Internal operations
- Marketing and sales management
- Food processing and quality control
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Experience of Partners
Zeeshan Butt
More than 10 years of experience in accounting and financial management and possessing sound working knowledge of public relations and support documentation. Posses specialized skills in developing risk mitigation strategies and financial statements. A degree holder of EMBA in Finance from SZABIST.
Yousuf Zahid
More than 18 years of experience in marketing, sales and communication. Holds a diploma in Food and Beverage Operations from PITHM. Industrial experience has been at Avari Towers and Karachi Marriott Hotel. Planning and implementation experience in establishment of commercial restaurant. A degree holder of EMBA in Marketing from SZABIST.
Competitive Advantages
From the commencement of its operations in July 1, 2013, Food Online has planned to capitalize on specific competitive advantages, namely:
- Food quality (taste) and quantity which at the vast majority of eating and catering establishments is average or below standard.
- Reliability of providing service with absolute punctuality.
- Home cooked and healthy food.
- Budget pricing of menu which will help in achieving the short term objectives.
- Customer centricity which is non-existent among the majority of food outlets.
Subsequently, these competitive advantages will pave the way to develop customer based brand equity of Food Online.
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Schedule of Milestones
The key milestones that need to be covered for operations to commence on December 1, 2012 will be spread over the two months of October and November and they include:
October
- Idea contemplation
- First brain storming session entailing how, when, where, what, risk assessment
- Second brain storming session entailing operational and financial intricacies
- Partnership agreement
- Business plan development
November
- Arrangement of finances
- Arrangement of premises
- Furnishings and equipment
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