Conpany Case - Build-A-Bear Case Analysis

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Build-A-Bear’s high levels of financial success by knowing and understanding the needs and wants of the customers manifests that its corporate goals and business strategy in its practice fits the marketing concept better than it does the production concept (viewing that consumers will favor products that are available and highly affordable), product concept (holding that consumers will favor products that offer the most in quality, performance, and innovative features), or selling concept (claiming that consumers will not buy enough of the firm’s products unless it undertakes a large-scale selling and promotion effort). For sure, there is no evidence for Build-A-Bare to practice the societal marketing concept which focuses on the welfare of society in general. It’s true of Its individualized products that satisfy the fickle tastes of the children consumers who can have fun in his or her experience. “With each child that enters our store, we have an opportunity to build a lasting memory,” and “build-your-own” concepts embody the customer-centered ideas.

The toy industry is fickle. The popularity of toys comes and goes as trends and fads. As a toy company, an entertainment company and a theme-park-like experience, the core of its success has been Maxine Clark’s strategic vision and her uncanny ability to pay attention to the real benefits being sought and the improvements and innovations for its products and the company, which makes it better for the product life-cycle and company life-cycle. As long as Clark and her successors can continue to do the business successfully in terms of positioning and competitive strategies, then they should be able to evolve and adapt to the trends as they happen. The inside of a Build-A-Bear store may therefore look very different in 20 years. In short, Build-A-Bear’ future success in continuing to build customer relationships is largely based on satisfying customer needs and wants, customer-centered ideas, good strategic vision and policy-making transformation.